Understand the global
healthcare market

For healthcare companies, launching a product globally is never as simple as a one-size-fits-all approach. Successful product launches consider the variability in global markets, whether related to regulatory concerns, patient availability, treatment paradigms, reimbursement structures, or a host of other issues both small and large.

As a truly global company working exclusively in healthcare, AplusA is well positioned to be your partner in navigating the demands of global research and launch planning.

AplusA’s qualitative and quantitative approaches support a deep understanding of several key aspects of the global pharmaceutical market.

Understand the global
healthcare market

For healthcare companies, launching a product globally is never as simple as a one-size-fits-all approach. Successful product launches consider the variability in global markets, whether related to regulatory concerns, patient availability, treatment paradigms, reimbursement structures, or a host of other issues both small and large.

As a truly global company working exclusively in healthcare, AplusA is well positioned to be your partner in navigating the demands of global research and launch planning.

AplusA’s qualitative and quantitative approaches support a deep understanding of several key aspects of the global pharmaceutical market.

MARKET ACCESS

Succeeding in the development process and achieving product approval is only part of the challenge of bringing a new compound or device to market. In this increasingly competitive global marketplace, manufacturers are under additional pressure to prove their product’s value and to navigate a complex global market access landscape.

AplusA’s position as a truly global company provides the fluency you need in markets around the globe to assess and overcome market access obstacles standing in the way of your product’s success.

AplusA’s market access suite includes critical insights that enable you to show the strongest value proposition possible for your product.

 

Secondary Endpoint Design

Leveraging your existing clinical trial process combined with AplusA Real World to drive real-world evidence that supports value and cost-of-care claims with managed care payers and governmental regulatory bodies.

Pricing and Contracting

Research that identifies key pricing thresholds and critical contracting levers to give your product the most advantageous market position possible.

Message Optimization

AplusA’s pioneering StoryOpt message optimization platform enables you to effectively address the value and cost-of-care priorities of payer organizations.

PATIENT JOURNEY

A patient’s journey when seeking diagnosis and treatment for a given condition can be complex to navigate and frustrating to the patient. Understanding the touchpoints and interactions along the patient journey can make healthcare companies an active partner in reducing patient burden, improving time to diagnosis, and ensuring positive outcomes and treatment adherence – ultimately improving market penetration for your brand.

AplusA’s qualitative and quantitative patient journey research techniques concentrate on the following areas.

 

AplusA’s Patient Charts approach, Augmented Insights solutions, and broad range of qualitative techniques can help you with:

Treatment Flow Discovery

Qualitatively identify the patient’s treatment experience from origination through to treatment, highlighting stakeholder interactions, challenges experienced by the patient, and the emotional and rational drivers of decision making throughout the treatment process.

Patient Journey Mapping

Identify and visually represent the patient journey as a decision tree, showing where the key opportunities exist to improve treatment, and quantifying them to facilitate prioritization and strategic planning.

Ethnographic Research

Targeted qualitative assessment of the patient’s environment, particularly useful in at-home treatment or product usage scenarios – that aid in developing products that most fit with the patient’s lifestyle and promote adherence and treatment compliance.

BUYING PROCESS

The series of decisions that ultimately leads to a prescribing selection is complex. Physician preference, patient characteristics, and reimbursement considerations, among others, converge to create a network of decision points that comprise a product’s buying process.

AplusA enables you to identify these decision — or “inflection” — points throughout the buying process and to uncover how they can be leveraged to support your product’s marketing strategy.

AplusA’s qualitative and quantitative research techniques support your buying process needs.

 

Buying Process Mapping

Qualitatively identify and assess the key decision makers – both HCPs and non-HCPs – within your product’s therapy area or disease state and the specific decisions they make and criteria for those decisions. Highlight “leakage” points where uptake of your product may be negatively impacted.

Quantification and Prioritization

Quantify the relative importance of each “inflection” point in your product’s buying process map, helping you to pinpoint opportunities to boost production adoption and provide maximum return on marketing investment.

KOL Mapping: Key Opinion Leader Identification and Influence Mapping

The insights and influence of Key Opinion Leaders can be an invaluable tool in shaping the development of your product and in driving post-launch market success. In order to take advantage of KOLs, the brand team must both identify the KOLs are in the target therapy area and assess the level of influence they have on the treatment community.

Through KOL mapping AplusA connects you to the KOL community and allow you to optimize your marketing budget by leveraging those opinion leaders who can have the biggest impact on brand success.

AplusA employs both qualitative and quantitative techniques to build a comprehensive influence map that will best support your brand plan.

 

Peer Interviews

Understand who the treatment community turns to for advice and input on new treatments and developing technologies.

Desk Research

Uncover the thought leaders driving to public discourse through conferences, symposia, and journal articles.

KOL Profiling

Receive a detailed dossier on each influencer, including their sphere of influence and relative impact in the market.

Influence Mapping

Discover the KOL community with a visual representation of each KOL as a node within their respective social/professional networks and the overall scope of their influence.

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