Develop a
Healthcare Brand

In today’s competitive pharmaceutical market, companies can advantage themselves through carefully crafted brand development and positioning. How a brand engages stakeholders and articulates its product’s benefits – through both channel selection and messaging – can make a tremendous difference between a successful launch and an also-ran. AplusA is your partner in designing and executing brand research.

Develop a
healthcare Brand

In today’s competitive pharmaceutical market, companies can advantage themselves through carefully crafted brand development and positioning. How a brand engages stakeholders and articulates its product’s benefits – through both channel selection and messaging – can make a tremendous difference between a successful launch and an also-ran. AplusA is your partner in designing and executing brand research.

Message Testing and Optimization

It’s a crowded market and with that comes the noise of competing messages and product claims. You need an effective way to ensure that your brand’s messages get noticed, cutting through the clutter and positively influencing prescribing and product choice behavior.

AplusA’s StoryOpt is a proprietary message testing and optimization solution that identifies the most effective brand story flow for your campaign. Testing over 40 messages in one 35-minute interview, it allows you to create the brand messaging framework that resonates the most with your target audience.

Brand Positioning Platform

A brand positioning platform is key to establishing a brand and driving its evolution in the market. You need a brand positioning platform that can provide the strongest foundation for your marketing and messaging strategy to ensure long-term success for your product.

AplusA’s qualitative and quantitative brand positioning techniques, including Patient Charts and Augmented Insights, address the key components of building a brand positioning platform.

Segmentation

Define and group customer preferences and behaviors, enabling more customized marketing approaches.

Targeting

Assess the revenue and marketing potential of each defined segment.

Persona Creation

Fully describes customer segments and supports marketing decisions and approaches.

Channel identification

Describes the most effective ways of communicating your brand’s message to the customer.

Competitive Analysis

Identify current and future threats and to allow for differentiated positioning.

Customer Experience Research (CX)

A robust customer experience research program is the cornerstone of a customer-centric business model. Knowing what your customers think about your brand and why is critical to unlocking customer loyalty and addressing customer experience challenges that are impeding brand progress.

AplusA enables you to have your finger on the pulse of customer experience through a comprehensive set of evaluation and measurement tools that create actionable intelligence about your CX position in the market.

AplusA employs both qualitative and quantitative techniques to conduct customer experience research in order to effectively measure and manage customer experience, including:

Defining a performance measurement system

that is meaningful to your customers, so you ensure that you are measuring and managing those things that contribute to a positive customer experience.

Key driver analysis

that delves into customer behavior to unpack the emotional and rational drivers that comprise their customer experience.

Developing a CX Index

that combines various individual measures into a comprehensive CX score that management can use to evaluate progress.

Prioritizing organizational initiatives

to ensure that investment is being placed in areas that will result in greatest customer experience return on investment.

Let’s talk!

Looking to develop your healthcare brand?
Get in touch to discuss a specific project you are working on or to find out more about our services and expertise.