Performance
Trackers by APLUSA

SuccessTrack is AplusA’s global performance tracking solution for your pre- and post-launch products. It combines our real-world patient data approach with traditional perceptual measurement.

Marketers, research executives, finance leads, and senior executives use AplusA’s SuccessTrack to make key decisions that get their product to the right patient at the right time.

SuccessTrack is a powerful tool for monitoring product performance and market share. Its use is adapted to meet the needs of your brand, whether you require full, in-depth market surveillance or you need to fill in missing information in your brand plan.

Our unique approach integrates real-word anonymized patient data from physicians with traditional perceptual tracking to provide an accurate view of physicians’ decision-making process that cannot be matched by studies focusing solely on stated behavior.

Some of our performance trackers also now exist as Syndicated Solutions

Performance
Trackers by APLUSA

SuccessTrack is AplusA’s global performance tracking solution for your pre- and post-launch products. It combines our real-world patient data approach with traditional perceptual measurement.

Marketers, research executives, finance leads, and senior executives use AplusA’s SuccessTrack to make key decisions that get their product to the right patient at the right time.

SuccessTrack is a powerful tool for monitoring product performance and market share. Its use is adapted to meet the needs of your brand, whether you require full, in-depth market surveillance or you need to fill in missing information in your brand plan.

Our unique approach integrates real-word anonymized patient data from physicians with traditional perceptual tracking to provide an accurate view of physicians’ decision-making process that cannot be matched by studies focusing solely on stated behavior.

Our multi-faceted analysis shows how brand shares develop in your target market, including:

  • Penetration of total market vs dynamic market
  • Shares by line of therapy
  • Shares by patient type
  • Insights on how brands are used, including evolutions in treatment modalities and patient profiles over time, including split per indication
  • Shares by physicians’ specialty or segment

With the combination of perception questions and real-world treatment data, AplusA’s SuccessTrack identifies the key characteristics that have been proven to contribute to more positive prescribing behavior, including: 

  • Awareness and adoption
  • Message recall
  • Prescription drivers and barriers
  • Brand image

 

 

 

Our multi-faceted analysis shows how brand shares develop in your target market, including:

  • Penetration of total market vs dynamic market
  • Shares by line of therapy
  • Shares by patient type
  • Insights on how brands are used, including evolutions in treatment modalities and patient profiles over time, including split per indication
  • Shares by physicians’ specialty or segment

With the combination of perception questions and real-world treatment data, AplusA’s SuccessTrack identifies the key characteristics that have been proven to contribute to more positive prescribing behavior, including:

  • Awareness and adoption
  • Message recall
  • Prescription drivers and barriers
  • Brand image

Don’t take our word for it….

SuccessTrack has a 30-year track record of revealing hidden market challenges and opportunities, and creating actionable plans to drive brand performance.

DLBCL eBook

DLBCL eBook

Download the AplusA Diffuse Large B-Cell Lymphoma eBook
for examples of real-world patient chart insights.

Let’s talk!

Looking for more information about our performance tracking studies?
Get in touch to discuss a specific project you are working on or to find out more about AplusA tracking studies.