Augmented
Insights by APLUSA

AplusA’s longstanding expertise in market research through global, real-world data collection is enhanced by a growing range of augmented insights solutions including:

Augmented
Insights by APLUSA

AplusA’s longstanding expertise in market research through global, real-world data collection is enhanced by a growing range of augmented insights solutions including:

Qualitative techniques that result in better understanding of all aspects of disease management:

  • 360° Reality™ describes emotion driven patient segmentation
  • Complitrack™ gives you insights on patients compliance in real life

 

 

StoryOptTM Augmented message testing solutions:

AplusA’s StoryOptTM is a proprietary message testing and optimization solution that identifies the most effective brand story flow for your campaign. It saves you time and money when message testing. Testing over 40 messages in one 35-minute interview, it allows you to create the brand messaging framework that resonates the most with your target audience. Reducing respondent fatigue and resulting in more accurate and valuable results, the proprietary mathematic model identifies the brand story flow and messaging combinations that will enable you to deliver successful healthcare marketing campaigns.

Find out more about StoryOpt

 

ConnectTM is AplusA’s proprietary enhanced qualitative approach of social media intelligence to create deeper links between what patient experience in their daily lives with the disease, and what physicians perceive from patients.

 

 

ESOPTM (Estimated Share of Preference) and Trade-off analysis:

Evaluate the likelihood of potential prescribers to write for new product formulations or identify the impact of possible new product configurations in the market including increased strengths prescriber and patient perspectives.

 

CongressTrackTM is an augmented evaluation of the impact of conferences including what physicians retained from various communications, what the impact of this is on their practice, and identifies the most memorable products.

  • Examples of conferences in the scope : ASCO (American Society of Clinical Oncology), WCD (World Congress of Dermatology), EULAR (European League Against Rhumatism), EHA (European Hematology Association)

 

Augmented solutions
from AplusA also include:

  • DOL and KOL interviews
  • Patient and caregivers research
  • Market access
  • Segmentation to digital activation
  • Advanced Analytics (Attribute Fluidity™, Tuneable Maps™, Structural Equation Modeling)

Augmented Insights: Bringing Together
the Emotional,Behavioral & Clinical
Dimensions of the Patient Journey

 Access this presentation to discover the potential of social media listening technology
in providing added value to qualitative market research
through uncovering the subconscious emotional, cognitive,
and behavioral indicators in patients’ clinical pathways.

Let’s talk!

Interested in finding out more about our augmented insights solutions?
Get in touch to discuss a specific project you are working on or for more information.