Advanced methods to
predict physician and
market behavior
APLUSA in the USA
APLUSA’s U.S. subsidiary was formed in 2016 by the merger of APLUSA Research Inc. created in 2010 and Bell Falla & Associates. APLUSA in the USA combines APLUSA’s pioneering expertise in global real-world patient data with the advanced analytics and strategic qualitative acumen of Bell Falla & Associates. From our U.S. headquarters in the New York Metro area, APLUSA in the USA focuses on meeting the unique needs of U.S.-based biopharmaceutical and medical device customers, whether their brand responsibilities are domestic U.S. or global in scope.
Advanced methods to predict physician and market behavior
APLUSA in the USA
APLUSA’s U.S. subsidiary was formed in 2016 by the merger of APLUSA Research Inc. created in 2010 and Bell Falla & Associates. APLUSA in the USA combines APLUSA’s pioneering expertise in global real-world patient data with the advanced analytics and strategic qualitative acumen of Bell Falla & Associates. From our U.S. headquarters in the New York Metro area, APLUSA in the USA focuses on meeting the unique needs of U.S.-based biopharmaceutical and medical device customers, whether their brand responsibilities are domestic U.S. or global in scope.
Our superior expertise
Like our parent company, APLUSA in the USA is a full-service firm, however we offer superior expertise in these four areas:
Demand forecasting
Using innovative methods, such as patient treatment scenarios, to predict physician prescribing behavior for new product launches
Segmentation
Using advanced techniques, such as archetypes, to segment patient and/or physician targets
Chart data Innovation
Applying new analyses to existing and new patient data to uncover additional opportunities for our clients
Strategic Qualitative
Coupling in-depth and other innovative qualitative techniques with large scale quantitative studies to uncover the « why’s » behind the numbers
A UNIQUE APPROACH WITH PHARMA DISCOVERY SUITE ™
APLUSA’s PHARMA DISCOVERY SUITE™ is designed to address the three pivotal questions that drive brand success:
Each component of the PHARMA DISCOVERY SUITE™ delves into these questions to inform pre-launch and inline brand planning marketing strategy.
