Real World Evidence

Where agility meets patient-reported insights and real-world data precision.

Accelerate Market Access Through Actionable Real World Data

With 36 years of expertise in generating Real-World Data (RWD), APLUSA goes beyond traditional CRO boundaries, combining psychosocial science and Good Pharmacoepidemiology Practices (GEPs). We capture insights from physicians, caregivers, and directly from patients, giving you a 360° understanding of health outcomes and treatment journeys.

Patient-Centered Measurement
Robust capabilities in designing, capturing and analyzing PROMs and PREMs to reflect real patient experiences and outcomes, or to bring insights on adhesion process.
Long-Standing Expertise
Proven track record covering the main therapeutical araes as well as other complex fields (e.g. rare diseases, onco-hematologic malignancies, etc.).
Regulatory & Ethical Expertise
Strong proficiency in non-interventional study design, aligned with international regulatory and ethical standards.
Strategic Stakeholder Insight
Tailored evidence generation to meet the specific goals of Medical Affairs, Market Access, Public Affairs, HEOR and RWE teams.

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Stéphane Deniau
Director RWE
Pascale Bausson
Sr Strategic Insight Lead RWE
Marion Voute
Research Director

Stéphane Deniau

Director RWE

Stéphane blends a solid scientific background in biology and clinical data with more than two decades in Pharma, CRO and life-science business leadership. He has built and grown central lab, clinical then real-world evidence services, moving from operational data management into business development, executive committee roles, and strategic line management in nutrition, pharma, biotech, consumer health and personal care.

At APLUSA, Stéphane drives the Real-World Evidence activity, helping clients access the right evidence faster and make confident decisions. He works with teams to design pragmatic, high-quality RWE programs, strengthen partnerships, and keep patient and customer centricity at the heart of delivery.

Pascale Bausson

Sr Strategic Insight Lead RWE

Pascale has over 20 years of experience in Healthcare market research and joined APLUSA in 2006. Psycho-sociologist by training, Pascale has developed expertise in qualitative and quantitative techniques and is particularly interested in research looking at all environment around patient with chronic or rare diseases (patient journey, interactions with caregivers and HCPs).

She is also expert in OTC and consumer healthcare, nutrition, skin care, pediatrics, and rheumatology. Pascale holds a Master degree in Psychology and Sociology with specialization in consulting.

Marion Voute

Research Director

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