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Healthcare Market Research Worldwide

Meet Our Team

Executive Leadership Team

Gema Parlange Iturmendi
Chief Executive Officer
Christine Maï, MD
Deputy Managing Director
Sophie Benes
Chief People Officer​
Laurent Givaudan
Chief Technology Officer​
Cyrille Plaza
Chief Financial Officer

Client Partners

Paul Taylor
Strategic Partnership Director
Manuel Guzman Martin
Vice President Commercial Global
Mélanie Marrot, PhD
Vice President Commercial France
Stéphane Deniau
Director RWE
Rose-Marie Carneiro
Vice President Derma-Aesthetic
Hilary Worton
Sr Vice President Client Experience Optimization

Experts

Magali Marion
Vice President Offering & Marketing Strategy
Sébastien Viard
Head of Therapeutic Insights, Oncology & Hematology
Élodie Bon
Head of Therapeutic Insights, Immunology​
Gwenaëlle Landeau
Head of Therapeutic Insights, Emerging Therapies and Dermocosmetics
David Durand
Data Sourcing & Collection​ Manager
Jérémy Chalvin
Data Processing​ Manager
Côme Marinace
Innovation Manager

Strategic Insight Leads

Smiling man in glasses wearing a light blue shirt
Bertrand De Buhren
Strategic Insight Lead, Oncology & Hematology
Woman in black top poses with arms crossed
Marion De Saint Vaast
Strategic Insight Lead, Oncology & Hematology
Woman wearing glasses and navy blouse against gray background
Anne-Cécile Henocq
Strategic Insight Lead, Oncology & Hematology
Smiling woman in patterned blouse against dark background
Anna Nicholls
Strategic Insight Lead, Oncology & Hematology
Smiling woman in glasses with arms crossed
Élodie Schneider
Strategic Insight Lead, Oncology & Hematology
Smiling woman in a floral dress against gray background
Angelina Tsankova
Strategic Insight Lead, Oncology & Hematology
Smiling professional woman in glasses with arms crossed
Murielle Baudey-Lapotre
Strategic Insight Lead, Emerging Therapies & Dermocosmetics
Pascale Bausson
Strategic Insight Lead, Emerging Therapies & Dermocosmetics
Professional woman with glasses and crossed arms
Aurélie Erfani
Strategic Insight Lead, Emerging Therapies & Dermocosmetics
William MacGillivray
Strategic Insight Lead, Immunology
Smiling woman with glasses wearing a blue coat
Clare Zamble
Strategic Insight Lead, Qualitative Research
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Gema Parlange Iturmendi

Chief Executive Officer

Gema is a global life sciences leader with nearly 30 years of experience helping companies bring the right therapies to the right patients. She has built and led market access, commercial, technology, and evidence teams worldwide, spanning major pharma services players and fast-growing health data companies. Known for combining strategic vision with strong execution, she has advised industry leaders and investors on innovation, partnerships, and turnarounds.

At APLUSA, Gema leads the firm’s vision and growth, ensuring deep expertise is translated into clear, actionable insights for clients and patients. She fosters a culture of scientific rigor, true partnership, and tech-enabled innovation, guiding teams to deliver impact across complex areas such as oncology, hematology, immunology, and dermocosmetics.

Transformation and growth have defined her career. Gema is driven by attracting and developing outstanding teams, empowering them to execute their vision and consistently deliver high-quality work that exceeds client and investor expectations.
“I would rather owe my success to many, than just to myself.”

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Christine Maï, MD

Deputy Managing Director

Christine believes expertise creates value when it is shared, applied, and continuously developed. With a strong background in healthcare research, she has built her career on turning scientific complexity into clear, actionable insights that support real decision-making. She is known for her sharp analytical mindset, her ability to bring focus and structure, and her natural way of helping people grow into their expertise. Christine combines scientific rigor with pragmatism, enabling teams to move forward with clarity and confidence.

At APLUSA, Christine operates at the intersection of expertise, efficiency, and people development. She supports teams in strengthening methodologies, embracing innovation, and delivering high-quality, impactful work. Closely engaged, she helps talents sharpen their skills, gain autonomy, and collaborate more effectively. Her role is to create the conditions for teams to perform at their best while continuing to grow.

Christine is driven by a simple belief: when people grow, results follow.
“Collective intelligence, applied with clarity and professional elegance, drives progress.”

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Sophie Benes

Chief People Officer​

Sophie is a senior HR leader with a strong, hands-on background in fast-growing international environments. She has led HR functions within global organizations across Europe and the United States, supporting multicultural teams and navigating complex regulatory and organizational contexts. She brings deep expertise in labor relations, HR governance, and organizational design, combined with a pragmatic, people-first approach to recruitment, talent development, and change management. Known for bridging strategy and operations, Sophie builds solutions that are both human-centered and business-effective at scale.

At APLUSA, Sophie partners closely with leaders to foster a culture of trust, accountability, and sustainable performance. She supports teams through growth and transformation, strengthens talent development and global career paths, and ensures HR practices remain rigorous and human-centered as the company scales.

Sophie is driven by the belief that strong organizations are built on clarity, fairness, and trust, and is committed to creating environments where people can grow, engage, and perform at their best.
“People don’t resist change, they resist unclear change.”

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Laurent Givaudan

Chief Technology Officer​

Laurent is a technology leader with over 20 years of experience driving business value and transformation through technology, data, and artificial intelligence. He has led the design and deployment of high-impact technology and data platforms that strengthen performance, accelerate growth, and improve decision-making at scale.

At APLUSA, Laurent defines and leads the company’s global technology vision, ensuring strong alignment between IT, data, and AI strategies, business priorities, and client needs. He builds robust technology foundations, accelerates the industrialization and automation of data and AI solutions, and drives a results-oriented innovation culture focused on sustainable value creation.

Convinced that technology is first and foremost a strategic and human enabler, Laurent places leadership, talent development, and operational excellence at the heart of APLUSA’s transformation.

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Cyrille Plaza

Chief Financial Officer

Cyrille is the Chief Financial Officer, with extensive experience structuring and scaling fast-growing groups. Before joining APLUSA, he spent nearly ten years as Chief Financial Officer of a logistics real estate group, where he worked closely with management to build the finance function, support the group’s growth, manage investor relations, drive international expansion, and improve financial performance. Earlier in his career, he worked as a senior financial auditor at a Big Four firm and as a financial controller, developing a strong foundation in reporting, governance, change management, and process improvement.

At APLUSA, Cyrille serves as a strategic financial partner to the leadership team, shaping the group’s financial roadmap and ensuring strong governance as the company expands internationally. He oversees performance management, reporting, and compliance, and supports investment decisions, new business initiatives, and geographic expansion with clear, decision-ready financial insights.

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Paul Taylor

Strategic Partnership Director

Paul brings over 20 years of pharmaceutical business development and client partnership experience across Europe, the US, Japan, and Latin America. He has a long term exposure to longitudinal hospital data and strong expertise in oncology, neurology, and other complex and emerging therapeutic areas.

At APLUSA, Paul focuses on building and growing strategic client collaborations.. He works closely with clients, external partners and internal teams to create long-term value, unlock new mutually beneficial opportunities, and ensure joint initiatives translate into concrete business impact for clients.

Most people we know have been affected by cancer or a life-changing medical condition in some way. By working collaboratively and combining our efforts, we can improve patient outcomes, and we must all believe in our ability to make a meaningful difference for patients. Paul has a passion for sport (Cricket) and travel as well as trying to play golf!

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Manuel Guzman Martin

Vice President Commercial Global

Manuel is a senior healthcare market research and commercial leader with strong expertise in client engagement and growth. He has built his career across pharma, biotech and medtech, with a particular focus on oncology, immunology and cardio-metabolic diseases. His background spans senior roles in global consulting as well as in-house positions, giving him a grounded view of both strategy and execution.

At APLUSA, Manuel leads the global commercial organization, partnering with Key Account Directors, Customer Success Managers and Strategic Partnership Directors to drive sustainable growth by staying close to client needs and market dynamics. He works with teams to translate complex business and scientific questions into clear, decision-enabling strategies, while building long-term, trusted partnerships and ensuring high levels of client satisfaction. He also plays a key role in shaping APLUSA’s commercial strategy and international expansion.

Driven by curiosity and collaboration, Manuel is motivated by helping teams and clients turn robust insights into confident decisions that make a real impact.

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Mélanie Marrot, PhD

Vice President Commercial France

Mélanie is a PhD-trained scientist who moved from academic research into healthcare marketing and has built more than 15 years of experience in medical market research. She combines strong analytical depth with a practical understanding of how pharma markets work, and is known for anticipating client needs and turning complex data into clear, decision-ready insights across a wide range of therapeutic areas.

At APLUSA, Mélanie is a key client-facing leader for France, partnering closely with teams to design the right methodologies, guide studies from proposal to recommendation, and ensure consistently high scientific and strategic standards. She plays an active role in strengthening long-term client relationships, leading high-volume programs smoothly, and bringing added value through sharp interpretation and tailored recommendations.

A mountaineer at heart, Mélanie builds client relationships as true partnerships, grounded in trust, collaboration, and shared ambition, bringing the resilience, discipline, and adaptability of the mountains to every project.

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Stéphane Deniau

Director RWE

Stéphane blends a solid scientific background in biology and clinical data with more than two decades in Pharma, CRO and life-science business leadership. He has built and grown central lab, clinical then real-world evidence services, moving from operational data management into business development, executive committee roles, and strategic line management in nutrition, pharma, biotech, consumer health and personal care.

At APLUSA, Stéphane drives the Real-World Evidence activity, helping clients access the right evidence faster and make confident decisions. He works with teams to design pragmatic, high-quality RWE programs, strengthen partnerships, and keep patient and customer centricity at the heart of delivery.

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Rose-Marie Carneiro

Vice President Derma-Aesthetic

Rose-Marie is a seasoned leader in healthcare and consumer-health market research, bringing a long-standing career in the pharmaceutical and patient/consumer space. Her experience spans marketing research, segmentation, and strategic advisory work across France and global markets, with a particular strength in understanding health consumer behavior.

At APLUSA, Rose-Marie leads client engagement in longevity, dermatology, and dermocosmetics, positioning longevity as a forward-looking space that redefines aging through prevention, sustained performance, and long-term well-being. Working closely with teams, she delivers research that blends scientific rigor with commercial relevance and deep patient and consumer insight, helping clients navigate complex and fast-evolving categories through clarity, confidence, and long-term trusted collaboration.

Beyond her professional expertise, Rose-Marie is deeply motivated by the human side of healthcare, finding inspiration in the stories and experiences of patients and consumers.

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Hilary Worton

Sr Vice President Client Experience Optimization

Hilary is a senior healthcare insights leader with a long international career across pharma, research agencies, and consulting. She has built and led custom healthcare research teams and supported major strategic decisions through market analysis and evidence-based business planning.

Hilary leads initiatives that strengthen the connection between data, insights, and business impact. She partners with global pharmaceutical organisations to optimise how evidence and market intelligence are transformed into strategic decisions, while also helping shape APLUSA‘s evolving capabilities in advanced analytics, custom and syndicated intelligence, and client experience excellence.

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Magali Marion

Vice President Offering & Marketing Strategy

With over 20 years in healthcare and pharmaceutical market research, Magali has progressed from study director to Director of Business Unit, partnering with leading pharma clients to support strategic decision-making. Her experience spans market understanding, patient journeys, forecasting and performance tracking, with a constant focus on turning insights into impact.

At APLUSA, Magali now leads the evolution and positioning of the firm’s offerings and marketing strategy. She works closely with teams to combine the right methodologies, advanced analytics and AI-enabled innovation, transforming complex insights into clear, decision-ready solutions that drive measurable client impact.

“Data tells you what happened. Insight tells you what to do next.”

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Sébastien Viard

Head of Therapeutic Insights, Oncology & Hematology

With 25 years of what he considers to be a passion rather than just a job, Sébastien has built a strong career in quantitative market research and client consulting, with a deep command of advanced statistics and study design. He brings experience from major research environments and industry training roles, and is valued for turning complex data into clear positioning and strategic recommendations.

At APLUSA, Sébastien leads insights work in onco-hematology, guiding teams from study design to high-impact recommendations. He keeps projects sharp, efficient, and client-focused, helping translate complex therapeutic realities into decisions that move brands and patient care forward.

At the core of his work are three guiding values: communication, honesty, and transparency.

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Élodie Bon

Head of Therapeutic Insights, Immunology​

Elodie is a senior market research leader with extensive experience in quantitative pharmaceutical and healthcare research. She has led complex international studies across key strategic areas, including positioning, pricing, segmentation, and real-world evidence, supporting high-level decision-making in global organizations.

At APLUSA, Elodie leads international quantitative insights in Immunology, ensuring the delivery of robust, decision-ready recommendations to clients. She also directs the qualitative research team, overseeing qualitative studies and promoting an integrated qualitative and quantitative insights approach. In this role, she contributes to methodological excellence and the consistent delivery of high-quality insights across markets.

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Gwenaëlle Landeau

Head of Therapeutic Insights, Emerging Therapies and Dermocosmetics

Gwenaëlle has over 20 years of experience in international marketing and consumer research, with a strong focus on innovation and product development. She has led multicultural projects worldwide across FMCG, cosmetics, food and beverages, and healthcare, and brings deep expertise in quantitative research, data mining, and translating complex findings into clear, actionable insights.

At APLUSA, Gwenaëlle drives international insights work in emerging therapies and dermocosmetics, guiding teams on study design, execution, and interpretation. She ensures projects stay highly client-relevant, methodologically sharp, and anchored in patient/consumer realities, so recommendations translate into confident decisions and tangible market impact.

Gwenaëlle believes in the power of collective thinking: when people collaborate openly, insights become deeper and more impactful.

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David Durand

Data Sourcing & Collection​ Manager

David is a fieldwork and data-collection leader who has built his career around making sure complex studies deliver reliable, high-quality data. He brings long experience in managing large operational teams, recruiting and engaging professional communities, and running demanding multi-method data-collection programs with strong quality control.

At APLUSA, David ensures our data sourcing and collection engine runs smoothly and to the highest standards. He leads the teams behind field operations, grows and maintains our community of healthcare professionals, and makes sure every study starts with robust, trustworthy data clients can confidently build on.

I practice my profession with passion to create tangible impact, give meaning to action, place people at the heart of performance, and sustainably grow teams and projects.

As Albert Schweitzer said: “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

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Jérémy Chalvin

Data Processing​ Manager

Jérémy is a long-standing APLUSA professional who joined early in the company’s growth. He built broad expertise across data coding, statistical analysis, and insight work before specializing in statistics, with a strong track record of delivering reliable, high-quality data for client studies.

At APLUSA, Jérémy leads the end-to-end data process that turns raw inputs into clean, structured, analysis-ready datasets. He designs and continuously improves workflows, tools, and quality controls so studies run smoothly, securely, and efficiently. Working closely with Insights, RWE, and Tech teams, he ensures data is reliable, traceable, and delivered in a way that accelerates high-quality recommendations for clients.

“Work hard, play hard.”

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Côme Marinace

Innovation Manager

Côme is an innovation and Market Research specialist who started his career in consumer and retail insights, working across Europe and Latin America. Over the years, he has led market research projects for major brands, built advanced analytics approaches, and developed a strong talent for turning messy, complex data into stories people can act on.

At APLUSA, Côme leads innovation to enhance productivity and continuously elevate the added value of the company’s solutions. He develops strategic solutions with cross-functional teams and drives the integration of generative AI to strengthen the clarity, efficiency, and impact of client deliverables.

Black belt, 2nd dan in judo and inspired by Jigoro Kano’s philosophy that “judo is the art of winning by flexibility,” Côme turns constraints into opportunities and makes agility a driver of innovation.

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Bertrand De Buhren

Strategic Insight Lead, Oncology & Hematology

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Trained as a pharmacist and specialised in healthcare marketing, Bertrand has worked at the intersection of science, business and market insights. His experience spans healthcare innovation, scientific expertise, product marketing and market research, providing him with a strong understanding of the challenges faced by healthcare stakeholders. By combining analytical thinking with a solid scientific foundation, he has contributed to the development of healthcare solutions, supported strategic decision-making and helped organisations navigate increasingly complex market environments.

At APLUSA, Bertrand is a trusted expert in oncology, with deep expertise across solid tumor markets. Combining scientific insight with strategic marketing acumen, he helps clients turn complex challenges into clear, actionable opportunities. At the intersection of market intelligence, scientific innovation, and commercial strategy, Bertrand plays a key role in shaping high-impact recommendations and advancing the development of APLUSA’s Therapy Intelligence solutions.

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Marion De Saint Vaast

Strategic Insight Lead, Oncology & Hematology

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Marion brings over 15 years of experience in healthcare market research, drawing on a background in Psychology and Marketing. Throughout her career, she has designed and delivered complex international research programs spanning multiple countries, medical specialties, and advanced methodologies. From patient tracking and demand assessment to brand equity evaluation and opportunity sizing, she is recognized for her analytical rigor, structured approach, and ability to translate complex findings into clear, actionable recommendations that support strategic decision-making.

At APLUSA, Marion leads high-impact quantitative market research programs, helping clients navigate complex market environments with confidence. Combining deep therapeutic and methodological expertise with a client-centric mindset, she ensures every study delivers robust evidence, strategic relevance, and meaningful business impact.

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Anne-Cécile Henocq

Strategic Insight Lead, Oncology & Hematology

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Anne-Cécile has built extensive experience in healthcare market research through nearly a decade at APLUSA. Over the years, she has developed deep expertise across every stage of the research process, from questionnaire design and survey programming to analysis planning, data validation, and report development. Her progression to Strategic Insight Lead reflects her strong understanding of market dynamics and marketing challenges, as well as her ability to translate complex findings into clear, actionable recommendations that support both strategic and operational decision-making.

At APLUSA, Anne-Cécile leads high-impact quantitative market research programs, helping clients navigate complex market environments with confidence. Drawing on her comprehensive knowledge of research methodologies and close collaboration with cross-functional teams, she ensures studies deliver robust evidence, strategic relevance, and meaningful business impact.

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Anna Nicholls

Strategic Insight Lead, Oncology & Hematology

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Specializing in healthcare market research, Anna has developed extensive expertise in designing and delivering insight programmes that help clients navigate complex market environments. Her experience spans all product launch phases and includes market understanding, demand assessments, brand & communications research, stakeholder engagement and strategic decision support across international markets. Combining strong analytical capabilities with a deep understanding of client needs, she is known for translating research findings into clear, actionable recommendations that support business growth and informed decision-making.

At APLUSA, Anna leads high-impact quantitative market research programs, transforming complex data into clear, actionable insights that support strategic decision-making. She combines deep therapeutic and methodological expertise with a client-centric mindset to ensure every study delivers robust evidence, strategic relevance, and meaningful business impact.

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Élodie Schneider

Strategic Insight Lead, Oncology & Hematology

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Angelina Tsankova

Strategic Insight Lead, Oncology & Hematology

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Angelina has developed a strong international background in market research, business intelligence and strategic analysis. Her experience spans quantitative research, competitive intelligence, market monitoring and customer insight generation across a variety of industries and markets. She has led complex research projects, coordinated cross-functional stakeholders and transformed data into actionable recommendations supporting commercial and marketing decision-making. Combining analytical rigor with a deep understanding of market dynamics, she is particularly skilled at identifying emerging trends, uncovering growth opportunities and translating complex information into clear business insights.

At APLUSA, Angelina leads high-impact quantitative market research programs, transforming complex data into clear, actionable insights that support strategic decision-making. Combining strong therapeutic and methodological expertise with a client-centric mindset, she ensures every study delivers robust evidence, strategic relevance, and meaningful business impact.

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Murielle Baudey-Lapotre

Strategic Insight Lead, Emerging Therapies & Dermocosmetics

Smiling professional woman in glasses with arms crossed

With over 20 years of experience in market research and a strong foundation in quantitative market research, Murielle has developed extensive experience helping organizations understand markets and growth opportunities. Her expertise spans brand tracking, innovation and new product development, consumer segmentation, communication assessment, pricing research, and multi-country studies. Known for combining analytical rigor with strategic thinking, she has led complex international projects and transformed data into clear, actionable insights that support business decision-making.

At APLUSA, Murielle designs and leads complex international quantitative studies, translating robust analysis into clear, actionable recommendations. Her strategic perspective and expertise in cardio-vascular, dermo-cosmetics, aesthetics and emerging therapies help clients identify growth opportunities and make confident business decisions.

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Pascale Bausson

Strategic Insight Lead, Emerging Therapies & Dermocosmetics

With a background in psychosociology, Pascale has over 25 years of experience in healthcare research and insights. She specializes in understanding patient journeys, healthcare ecosystems, and stakeholder interactions through qualitative and quantitative research. She has led numerous studies exploring clinical practices, unmet needs, and patient experiences, and supports scientific communications and peer-reviewed publications. Her work combines methodological rigor, strategic thinking, and a deep understanding of human behavior to generate actionable insights.

At APLUSA, Pascale is a recognized expert in healthcare insights and scientific evidence generation. She designs and leads research programs that advance the understanding of patient experiences, care pathways, clinical practice, and unmet needs. In close collaboration with scientific advisory boards, she oversees qualitative and quantitative studies that support healthcare decision-making and contribute to scientific communications and peer-reviewed publications. Her areas of expertise include rare diseases, oncology, and hematology.

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Aurélie Erfani

Strategic Insight Lead, Emerging Therapies & Dermocosmetics

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Aurelie brings extensive market research experience across the healthcare and consumer sectors, specializing in quantitative and mixed-methods research. Her expertise spans brand tracking, innovation and product development, segmentation, demand forecasting, market opportunity assessment, and clinical development strategy and optimization. She has led international research projects addressing strategic challenges across US and European markets, working closely with global clients on key business questions.

At APLUSA, Aurelie provides methodological expertise in the design and analysis of quantitative and mixed-methods research. Combining analytical rigor and depth with an understanding of therapeutic landscapes and market dynamics, she distills complex findings into clear, coherent narratives that highlight the insights and implications most relevant to clients’ business objectives.

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William MacGillivray

Strategic Insight Lead, Immunology

Drawing on over three decades of experience in market research, William has developed deep expertise in understanding healthcare markets through both qualitative and quantitative approaches. His work has focused on uncovering HCP and patient insights, analyzing market dynamics, and translating complex findings into practical business recommendations. Combining a strong understanding of HCP and patient behaviour with a strategic view of healthcare challenges, he is recognized for delivering actionable insights that support informed decision-making and long-term business growth.

At APLUSA, William leads quantitative and qualitative market research studies, transforming complex data into clear, actionable insights that support clients’ key business decisions. Leveraging strong therapeutic and methodological expertise, he ensures the quality and strategic relevance of every deliverable.

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Clare Zamble

Strategic Insight Lead, Qualitative Research

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Clare has spent her career in healthcare insight generation helping organizations better understand complex healthcare markets and stakeholder needs across global markets. She combines extensive qualitative research expertise with experience in quantitative approaches, and has a particular focus on translating evidence into clear, practical recommendations. Known for her collaborative approach and ability to connect data, business objectives, and human behaviour, she has supported a wide range of strategic initiatives, enabling informed decision-making across diverse healthcare environments.

At APLUSA, Clare is responsible for designing, leading, and interpreting high-impact qualitative market research studies that deliver clear, actionable insights to support client decision-making. She is committed to delivering strategically focused, high-quality outcomes through rapid therapeutic area learning, deep methodological expertise, thought leadership, and a client-centric approach.

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