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Real World Evidence

Where agility meets patient-reported insights and real-world data precision.

Accelerate Market Access Through Actionable Real World Data

With 36 years of expertise in generating Real-World Data (RWD), APLUSA goes beyond traditional CRO boundaries, combining psychosocial science and Good Pharmacoepidemiology Practices (GEPs). We capture insights from physicians, caregivers, and directly from patients, giving you a 360° understanding of health outcomes and treatment journeys.

Patient-Centered Measurement

Robust capabilities in designing, capturing and analyzing PROMs and PREMs to reflect real patient experiences and outcomes, or to bring insights on adhesion process.

Long-Standing Expertise

Proven track record covering the main therapeutical araes as well as other complex fields (e.g. rare diseases, onco-hematologic malignancies, etc.).

Regulatory & Ethical Expertise

Strong proficiency in non-interventional study design, aligned with international regulatory and ethical standards.

Strategic Stakeholder Insight

Tailored evidence generation to meet the specific goals of Medical Affairs, Market Access, Public Affairs, HEOR and RWE teams.

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Stéphane Deniau
Director RWE
Pascale Bausson
Strategic Insight Lead, Emerging Therapies & Dermocosmetics
Marion Voute
Research Director

Stéphane Deniau

Director RWE

Stéphane blends a solid scientific background in biology and clinical data with more than two decades in Pharma, CRO and life-science business leadership. He has built and grown central lab, clinical then real-world evidence services, moving from operational data management into business development, executive committee roles, and strategic line management in nutrition, pharma, biotech, consumer health and personal care.

At APLUSA, Stéphane drives the Real-World Evidence activity, helping clients access the right evidence faster and make confident decisions. He works with teams to design pragmatic, high-quality RWE programs, strengthen partnerships, and keep patient and customer centricity at the heart of delivery.

Pascale Bausson

Strategic Insight Lead, Emerging Therapies & Dermocosmetics

With a background in psychosociology, Pascale has over 25 years of experience in healthcare research and insights. She specializes in understanding patient journeys, healthcare ecosystems, and stakeholder interactions through qualitative and quantitative research. She has led numerous studies exploring clinical practices, unmet needs, and patient experiences, and supports scientific communications and peer-reviewed publications. Her work combines methodological rigor, strategic thinking, and a deep understanding of human behavior to generate actionable insights.

At APLUSA, Pascale is a recognized expert in healthcare insights and scientific evidence generation. She designs and leads research programs that advance the understanding of patient experiences, care pathways, clinical practice, and unmet needs. In close collaboration with scientific advisory boards, she oversees qualitative and quantitative studies that support healthcare decision-making and contribute to scientific communications and peer-reviewed publications. Her areas of expertise include rare diseases, oncology, and hematology.

Marion Voute

Research Director

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