Academy Session 2026

Day 1 – Laying the foundations and building a robust study

1. Understand the role and value of market research in healthcare decision-making
2. Identify situations that call for a study and clarify the business question
3. Move from the business question to the study brief
4. Master the fundamentals of quantitative studies: sample, questionnaire, indicators, analysis plan, data visualization, and what new analysis tools bring

Day 2 – Deepening methodologies and activating results

1. Understand the uses of forecasting, data, and AI in healthcare studies
2. Master the fundamentals of qualitative studies: targets, data collection methods, moderation, discussion guide, analysis, and integrating the patient voice
3. Combine qualitative and quantitative approaches into a coherent study design
4. Manage a study end-to-end, secure its quality, and turn results into business recommendations

Additional Online Modules

1. AI, Data & Emerging Technologies Applied to Healthcare Market Research
2. Forecasting, Patient Profiling & Decision Support