Healthcare Market Research Worldwide

Empowering Smarter Healthcare Decisions

Founded in 1990 by physicians, APLUSA helps healthcare leaders make smarter, faster, and more impactful decisions. We partner with pharmaceutical and life science companies worldwide to deliver high-precision insights that shape strategy, optimize performance, and ultimately improve patient care.

By combining deep medical understanding with advanced technologies — from AI-powered analytics to digital listening and behavioral science — we turn global health data into clear, actionable intelligence.

Everything we do is driven by purpose: empowering our clients with reliable decision-making tools, while fostering meaningful, fulfilling work for our teams. At APLUSA, better insights lead to better outcomes, for patients, professionals, and the world they serve.

At APLUSA, we turn deep expertise, innovation, and a deep understanding of the needs of our clients, healthcare professionals and patients into insights that enable high quality decisions.

I am inspired by our teams as they bring scientific rigor and creativity to simplify complexity, deliver precise and meaningful recommendations, while consistently exceeding expectations.

I am proud of the way we build real partnerships with our clients, grounded in trust, active listening, and collaboration. Our goal is to create real impact across highly complex and technical therapeutic areas such as hematology, oncology, immunology, and dermo-cosmetics.

Innovation, the cornerstone of our strategy, drives APLUSA ability to anticipate market shifts, pioneer new methodologies, and design tools that empower our clients in their daily work. What makes this innovation truly effective, in my view, is our people: agile, open, and committed teams working together to generate lasting value and genuine impact.

Gema Parlange Iturmendi — Chief Executive Officer

ISO 20252 Certified

We comply with industry best practices and recognize the importance of a stringent but fluid compliance to international and local regulations. Our process is continuously adjusted according to the most up-to-date legal and ethical requirements; and staff members receive the necessary training under the supervision of the quality management team.

Ecovadis

APLUSA has been awarded since 2021 silver medal to assess superior APLUSA's sustainability performance in our industry, which goes beyond compliance. This rating covers a broad range of management systems including Environmental, Labor & Human Rights, Ethics, and Sustainable Procurement impacts.
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Code of Ethics

The “Index for Professional Equity” between women and men in the French subsidiary is 92/100 for APLUSA in 2023 and reflects how much aware is APLUSA of the importance of professional diversity, and considers it as a factor of collective enrichment, social balance, and economic efficiency.
Download Code of Ethics