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Healthcare Market Research Worldwide

HER2+ Breast Cancer

Track treatment pathways, prescriber behavior and market dynamics in HER2+ Breast Cancer, powered by real-world data, not assumptions.
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Why Therapy Intelligence™

The intelligence your teams actually need

Leveraging real-world patient data, our Therapy Intelligence™ solution goes beyond syndicated studies to deliver fast, robust, multi-country insights, whether used standalone or integrated with custom methodologies.
Ready in days

Data already collected. Access study extracts immediately, full data within days of your request.

Physician-led study design

Every study is co-designed with leading physicians in the therapeutic area. Rigorous methodology, clinically grounded.

Fully customizable analysis

The analysis is yours to shape. Tell us what questions matter to your strategy and we tailor the outputs accordingly.

Trusted by Top 15 Global Pharma Companies
Study Scope

The questions that matter in HER2+ Breast Cancer

Our Breast Cancer Therapy Intelligence covers HER2-targeted treatment in practice, including resistance driven by HER2 receptor alterations and alternative survival pathways, the prevalence and management of CNS and leptomeningeal metastases, systemic toxicities such as cardiotoxicity, and the sequencing strategies physicians use across an expanding arsenal of HER2-targeted therapies. Modules can be tailored to your research questions.

1
HCP interviewed
1
Countries covered
1k+
PRFs
How are structural alterations in the HER2 receptor driving resistance to targeted therapies?
How are tumors bypassing HER2-targeted treatment through alternative survival pathways?
How effectively are current therapies crossing the blood-brain barrier to treat CNS metastases?
How prevalent are brain or leptomeningeal metastases in advanced HER2+ breast cancer, and how are they managed?
How are systemic toxicities like cardiotoxicity forcing dose reductions or treatment suspension?
What sequencing strategies are physicians using across an expanding arsenal of HER2-targeted therapies?
Clinical Truth to Business Impact

From the lab to the boardroom

Growth Lever
Message
Application
Identify growth opportunities
Untapped patient segments, under-treated eligible pools and white-space opportunities
e.g. Under-treated pools with CNS metastases not on brain-penetrant therapies
Refine your positioning
See where the brand wins, where it stalls and how the competitive frame should evolve
e.g. Positioning versus emerging antibody-drug conjugates
Activate the right HCPs
Identify over- and under-performing physicians and unlock adoption opportunities
e.g. Oncologist segments slower to adopt newer HER2-targeted sequencing strategies
Anticipate market evolution
Track launches, sequence changes, access shifts and new behaviors earlier
e.g. Shifting sequencing as resistance patterns to HER2-targeted agents evolve

Let's Talk

Paul Taylor
Strategic Partnership Director
Manuel Guzman Martin
Vice President Commercial Global
Mélanie Marrot, PhD
Vice President Commercial France
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Paul Taylor

Strategic Partnership Director

Paul brings over 20 years of pharmaceutical business development and client partnership experience across Europe, the US, Japan, and Latin America. He has a long term exposure to longitudinal hospital data and strong expertise in oncology, neurology, and other complex and emerging therapeutic areas.

At APLUSA, Paul focuses on building and growing strategic client collaborations.. He works closely with clients, external partners and internal teams to create long-term value, unlock new mutually beneficial opportunities, and ensure joint initiatives translate into concrete business impact for clients.

Most people we know have been affected by cancer or a life-changing medical condition in some way. By working collaboratively and combining our efforts, we can improve patient outcomes, and we must all believe in our ability to make a meaningful difference for patients. Paul has a passion for sport (Cricket) and travel as well as trying to play golf!

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Manuel Guzman Martin

Vice President Commercial Global

Manuel is a senior healthcare market research and commercial leader with strong expertise in client engagement and growth. He has built his career across pharma, biotech and medtech, with a particular focus on oncology, immunology and cardio-metabolic diseases. His background spans senior roles in global consulting as well as in-house positions, giving him a grounded view of both strategy and execution.

At APLUSA, Manuel leads the global commercial organization, partnering with Key Account Directors, Customer Success Managers and Strategic Partnership Directors to drive sustainable growth by staying close to client needs and market dynamics. He works with teams to translate complex business and scientific questions into clear, decision-enabling strategies, while building long-term, trusted partnerships and ensuring high levels of client satisfaction. He also plays a key role in shaping APLUSA’s commercial strategy and international expansion.

Driven by curiosity and collaboration, Manuel is motivated by helping teams and clients turn robust insights into confident decisions that make a real impact.

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Mélanie Marrot, PhD

Vice President Commercial France

Mélanie is a PhD-trained scientist who moved from academic research into healthcare marketing and has built more than 15 years of experience in medical market research. She combines strong analytical depth with a practical understanding of how pharma markets work, and is known for anticipating client needs and turning complex data into clear, decision-ready insights across a wide range of therapeutic areas.

At APLUSA, Mélanie is a key client-facing leader for France, partnering closely with teams to design the right methodologies, guide studies from proposal to recommendation, and ensure consistently high scientific and strategic standards. She plays an active role in strengthening long-term client relationships, leading high-volume programs smoothly, and bringing added value through sharp interpretation and tailored recommendations.

A mountaineer at heart, Mélanie builds client relationships as true partnerships, grounded in trust, collaboration, and shared ambition, bringing the resilience, discipline, and adaptability of the mountains to every project.

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