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APLUSA GLOBAL

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Christine Maï

MD, Executive VP - Chief Sales and Marketing Operations

Innovation:"Something different that has impact"

Scott D.Anthony HBR

 

Our history speaks for our capacity to think forward and embrace impactful innovative solutions for our clients: 

APLUSA FLAGSHIP SERVICES

SuccessTrack™

 

75% of the top selling drugs worldwide choose SuccessTrack™ to measure brand performance and stay ahead of market shifts. 

Our strength in monitoring brand performance stems from years of investing in people, advanced methods, and infrastructure, and in establishing a network of local partners for high quality data collection.

Typical KPIs include brand awareness dynamic, brand adoption speed, brand share evolution, brand image impact, message recall, patient segment penetration, market access impact, etc.

StoryOpt

 

StoryOpt is AplusA’s proprietary message testing solution that identifies the most effective brand story flow for your marketing campaign. Testing over 40 messages in one 35 minute interview, it allows you to create the brand messaging framework that resonates the most with your target audience.

MEET THE TEAM

EUROPE BASED SENIOR TEAM Global multi-country studies

 Béatrice

Business Unit Director

 Rose-Marie

Business Unit Director

Consumer & PatientResearch

Raphaelle

Research Director

 Izabel

Business Unit Director

Alexander

Business Unit Director

Peter Ray

Peter

Project Manager

 Charles

Business Unit Director

Susana

Associate Director

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An-An

Project Manager

CENTERS OF EXCELLENCE 

 Sébastien

Prescription

Department Director

 Daniel

Prescription

Department Director

 Pierrick

Prescription

Department Director

Elodie

Opinion Quant

Department Director

 Hannele

Qualitative

Department Director

Laurent

Statistics

Department Director

 Ronan

Fieldwork

Department Director