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Rose-Marie Carneiro

Business Unit Director Consumer & Patient Research

Head of the Consumer Healthcare Department 15 years of experience in pharmaceutical market research in France and Australia. Experience in both qualitative and quantitative research, all aspects of research techniques from conventional to advanced Expertise in different therapy areas (with a focus on patients and consumers): CV, Respiratory, CNS, Diabetes, Women’s health, Aesthetics and Cosmetics, Baby nutrition, Senior nutrition, Pain management, Wellbeing (e.g. anxiety, stress, concentration, tiredness) … Expertise in different aspects of the HCP / consumer relationship : health management, compliance, healthcare information and education, buying process (OTC products), reactions to promotional activities, patient support programs…