Béatrice Du Sordet
Business Unit Director
Graduated in mathematics from a university in Lyon, France.
Beatrice further obtained a degree in Business Administration (Paris). She then joined the vaccine division of Aventis (Sanofi-Pasteur). She was later responsible for Portfolio management and Strategic planning in the immunology division of Aventis. She joined Altis (now AplusA) in 1991, as Managing Director. Since its founding she has been involved in International studies, conducting projects in more than 40 countries worldwide.
She leads various global Brand Performance Trackers for many healthcare companies (Pharma & MedTech). Has been involved in many launch tracking studies & consultancy projects (including Brand Equity strategy, design, and measurement).