APLUSA and Bell Falla merge forces in the US to become a leading market research agency dedicated to the healthcare industry.APLUSA is pleased to announce that Bell Falla and Associates has joined the APLUSA family of companies. The new US entity, named APLUSA Bell Falla, offers the global resources of AplusA and the proven track record of Bell Falla in conducting studies in the US and worldwide.
The new global entity has a strong client base of more than 100 healthcare companies worldwide.International, multi-country marketing research projects account for 65% of company sales. Headquartered in Lyon, FR, APLUSA has offices in Paris, London, and New York, with new additions in California, Connecticut, and Pennsylvania. Steve Bell and Juan Falla, senior partners, will lead the U.S. entity.
APLUSA has a stellar record for conducting high quality international marketing research for over 25 years and is recognized for their expertise in conducting quantitative tracking and ad-hoc patient chart studies. Founded 14 years ago, Bell Falla is a full-service boutique marketing research firm with a strong reputation for tackling challenges requiring expert knowledge of therapeutic areas and pharmaceutical markets, having a deep bench of qualitative and quantitative senior consultants with client-side experience, and offering advanced quantitative and modeling capabilities. Pouilly Investment Co., a Chicago area-based international investment and advisory firm specializing in non-control investments in small- to mid-sized business services companies, facilitated the transaction. Terms were not disclosed. “Thanks to the support of our clients and staff, Bell Falla grew from a two-person company to an organization with over 20 professionals, and we had a big decision to make—stay the course or offer even greater capabilities to our clients. We selected the latter,” said Juan Falla, senior partner, Bell Falla. “Joining with APLUSA, is a ‘win-win’ for both staff and clients. For the staff, it provides an opportunity to grow in a truly global company. For clients, this means an even deeper bench of highly seasoned marketing research professionals and resources that can only enhance the delivery of insights and high quality research for which both firms are known,” said Steve Bell, senior partner, Bell Falla.
