On Thursday, October 20, 2022, the 25th Empreintes Creative Healthcare Awards ceremony took place at the Salle Gaveau, Paris 8ème.
It’s time to take a look back at this event, and to review the various communication campaigns that received awards on this occasion.
It was a great pleasure for our team to attend this ceremony, which we were sponsoring once again. The aim of the awards ceremony was to recognize the creativity of advertisers and their agencies in their healthcare communication campaigns.
A jury was assembled beforehand to discover all the nominated campaigns. The jury was made up of healthcare communications professionals and previous Empreintes award winners. Of the winners invited to take part in the jury, 6 were communications agencies and 4 were advertisers.
Here is the list of jurors for this 25th ceremony:
- Fanny ALLAIRE I ABBVIE I Communications and Public Affairs Director
- Gisèle CALVACHE I NOVO NORDISK I External Communications Manager
- Muriel CUVILLIER I ADFINITAS I Creative Director
- Valérie de FENOYL I ACTION D’ECLAT I Operational and Strategic Director
- Julie de FOLLEVILLE I RCA FACTORY I Associate Director
- Bertrand FACQUE I THERABEL LUCIEN PHARMA I Marketing/Commercial Director – Export Director Claire PORTEFAIX I VIATRIS I Head of Business Unit Prescription France Export Director
- Claire PORTEFAIX I VIATRIS I Head Business Unit Prescription France
- Eric ROMOLI I ARSENAL I President and Creative Director
- Eric VAN HEES I LIFE AH I Creative Director
- Ariane VERNHET I CREAFIRST I Artistic Director
Some thirty advertisers had their campaigns nominated, and many were rewarded during the evening. There were a dozen different categories, and we’re going to present the main ones to you.
Awards presented by our two APLUSA experts
On this occasion, two of our APLUSA experts had the honor of presenting awards on stage to reward agencies and advertisers who had worked closely together on a campaign.
Nadège MEILLIER, OTC Business Unit Manager at APLUSA, had the privilege of presenting the Empreintes prize for the OTC (Over The Counter) and parapharmacy campaign. This campaign concerned communications for OTC products, nutrition, dermo-cosmetics and food supplements.
The winner of the GOLD award was none other than Sanofi Grand Public France for its “Doliprane – Bon usage” campaign, produced with their agency Publicis Conseils.
Eric YONTER, Director of Business Development at APLUSA, was in charge of awarding the Empreintes prize for international campaigns, which concerned international campaigns created in France.
The advertiser and agency receiving the GOLD award in this category were Servier and their agency Publicis Health for their “Every woman matters / Every beat matters” campaign.
Special Empreintes prizes
Special Jury Prize
During the evening, numerous prizes were awarded, and there were also some rather special awards, such as the Special Jury Prize.
The jury really liked this campaign, and decided to award it a special prize. The jury was won over by the “Les souvenirs” campaign from Sanofi France and its agency Health4Brands, with its highly graphic touch and the emotion it generated during its broadcast.
People’s Choice Award
The public was also able to participate and give its opinion for the People’s Choice Award. Once again, Sanofi France and its Health4Brands agency won over the public with 22% of the votes. Well done to them!
The Empreintes Grand Prix
To round off all these awards ceremonies, it’s time to announce the winners of the Empreintes 2022 Grand Prix.
Congratulations to Novo Nordisk, winner of the GOLD award in the Consumer Campaign category, as well as the Grand Prix Empreintes 2022 for all categories combined!
These awards recognize their “Prejudices don’t cure obesity” campaign, created with the help of their agency LDR – Lever de rideau.
Many thanks to L’AACC Santé, the Association des Agences-Conseils en Communication, for organizing this awards ceremony and bringing all these teams together to celebrate the creativity of healthcare communications.
