Business Unit Director
Jim Goldenberg has hands-on experience both as a seasoned marketing consultant and marketing manager.
Prior to joining AplusA Bell Falla, Jim was President and Founder of the US office for Double Helix, a healthcare marketing research company working with 8 of the top 10 pharmaceutical companies. His industry experience includes marketing management at Best Foods, American Home Products, and Lehn & Fink where he led marketing activities for well-known CPG brands such as Chef-Boyardee, Jiffy Pop, Old London, Lysol, and many others.
Jim began his career in pharmaceutical market research with Migliara Kaplan the leader in pharma market research, where he developed and managed internet capabilities in a wide range of therapeutic categories.
Additionally, Jim led internet research and client development at V2 Gfk, and TNS, gaining broad experience in a variety of therapy areas most notably, Pain, Oncology, Diabetes, CNS (Parkinsons, MS, Alzheimers, ADHD), and Gastrointestinal.
Jim is recognized for his moderating skills and strategic consulting as well as project leadership. Jim has over twenty-five years of pharmaceutical market research experience. Jim holds a BA in Marketing from Fairleigh Dickinson University.