Qualitative Department Director
Hannele graduated in Journalism and Communication from the University of Tampere in Finland. After initially working in journalism specialising in healthcare and psychology Hannele transitioned to healthcare market research. She now has nearly 20 years of experience mainly in qualitative market research from France and the UK. She has also client side experience from AstraZeneca in Sweden. She has recently joined AplusA as a Qualitative Director after working as Divisional Director at Kantar Health in Epsom, UK. Hannele is specialised in creative qualitative techniques and ethnography studies.