OTC market Research

by AplusA

AplusA’s Over the Counter department conducts OTC market research worldwide on products across markets including non-prescription medicines, dietary supplements, medical devices, and cosmetics.

Otc market research by AplusA

AplusA’s Over the Counter department conducts OTC research worldwide on products across markets including non-prescription medicines, dietary supplements, medical devices, and cosmetics.

OTC market research enables pharmaceutical, medical devices, and cosmetics companies to gain a thorough understanding of all relevant actors including:

  • Purchasers
  • Pharmacists
  • Associations
  • Government bodies

Through delivering OTC research and analysis, we support our clients to construct thoughtful, reactive, and creative marketing strategies that resonate with their audience. Gaining up to date OTC insights is a vital stage of the product marketing process for fast-moving OTC markets including:

  • Non-prescription medicines
  • Dietary supplements
  • Medical devices
  • Cosmetics

 

APLUSA OTC SERVICES INCLUDE:

  • INSTANTPHARMA™  – a new proprietary AplusA methodology providing the opportunity for marketers to leverage all their investments (TV, digital advertising, etc.) against point of sale expenses by analyzing how these communication investments influence the OTC purchaser.
  • Mystery Shopping
  • Usages and Behaviors
  • Brand Image
  • Communication and Intention to Buy Activation
  • Innovation Surveys and Product Concept Tests
  • Triggers and Influences

SYNDICATED STUDY: DIGITALISATION OF FRENCH PHARMACIES

 Find out more about this study conducted to research the digital behaviors of pharmacists in France (in French).

Let’s talk!

Interested in finding out more about our OTC solutions?
Contact our team via the link below and we’ll be delighted to send over more information about our services.