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SUCCESSTRACK

What is SUCCESSTRACK™ ?

 

AplusA's modular approach to high value performance monitoring worldwide to gauge brand performance against objective and stay ahead of market shifts.

Why choose SUCCESSTRACK™ ?

 

SUCCESSTRACK™ is used by 75% of the Top Selling Drugs worldwide

 

Created by physicians for physicians

  • Targeted to collect patient treatment data in a way that is familiar to physicians and mirrors their decision making

  • Deep, hands-on medical and pharmacy expertise

  • Validated across nearly every major therapeutic area

Unique expertise in patient chart records

Real world data-based insights are the cornerstone of AplusA's reputation for revealing hidden market challenges and opportunities, and creating actionable plans to drive brand performance.

Unique expertise accross therapeutic areas

SuccessTRACK™ program has been conducted in a wide range of disease category including oncology, hematology, diabetes, inflammatory diseases, ophthalmology, cardiology, and metabolic disorders, neurology, respiratory, infectious diseases, pain, surgery and anesthesia, dermatology and aesthetic, urology and nephrology, rare diseases

Continuous innovation for better insight

​Our suite of proprietary solutions includes

  • innovative advanced analytics

  • data integration (social media, sales data, secondary data etc)

  • innovative data-visualization

  • innovative data collection and quality control solutions

Ad Hoc or Syndicated

There are many good reasons for considering a syndicated performance tracking project: to avoid over researching small target population, to maximize value for money, to minimize pharmacovigilance process. We are happy to discuss the option

TARGET
AWARE
MARKET SHARE
USAGE
ATU
MESSAGE RECALL
BRAND ADOPTION
TRIAL
PERFORMANCE
GAP
IMAGE
SEGMENT
BRAND EQUITY
PERCEPTION
MONITORING
LAUNCH
ATTRIBUTES
PHYSICIANS
PATIENTS
TRACKING
REPORTING
SALES
PARAMETERS
PREDICTIVE
ACTIONABLE
INSIGHTS
STRATEGY
DRIVERS
BARRIERS
EMOTIONAL
RATIONAL
PATIENT PROFILE
TREATMENT ALGORITHM
SOCIAL MEDIA
ATTRIBUTE FLUIDITY™
TUNABLE MAPS™
LONGITUDINAL

Our strength in monitoring brand performance stems from years of investing in people, advanced methods, and infrastructure, and in establishing a network of local partners for high quality data collection.

AWARENESS,
TRIAL & USAGE
  • Awareness and adoption

  • Message recall

  • Rx drivers and barriers

  • Emotional drivers

  • Brand image

PATIENT CHART RECORD
  • Brand share

  • Market sizing

  • Patient profile

  • Patient segmentation

  • Treatment modalities

ADVANCED ANALYTICS
  • Attribute fluidity™

  • Tunable Maps™

  • Structural equation modeling™

  • Respondent segmentation

  • Time series analysis

  • Integration of secondary data

  • Integration of social media listening

STRATEGIC INSIGHTS
  • Cross-sectional analysis

  • Cross-franchise analysis

  • Longitudinal analysis 

  • Brand equity analysis

QUALITATIVE INSIGHTS
  • Identifying the relevant predictive and actionable parameters

  • Bridging knowledge gaps

  • Refining the marketing strategy