What is SUCCESSTRACK™ ?
AplusA's modular approach to high value performance monitoring worldwide to gauge brand performance against objective and stay ahead of market shifts.
Why choose SUCCESSTRACK™ ?
SUCCESSTRACK™ is used by 75% of the Top Selling Drugs worldwide
Created by physicians for physicians
Targeted to collect patient treatment data in a way that is familiar to physicians and mirrors their decision making
Deep, hands-on medical and pharmacy expertise
Validated across nearly every major therapeutic area
Unique expertise in patient chart records
Real world data-based insights are the cornerstone of AplusA's reputation for revealing hidden market challenges and opportunities, and creating actionable plans to drive brand performance.
Unique expertise accross therapeutic areas
SuccessTRACK™ program has been conducted in a wide range of disease category including oncology, hematology, diabetes, inflammatory diseases, ophthalmology, cardiology, and metabolic disorders, neurology, respiratory, infectious diseases, pain, surgery and anesthesia, dermatology and aesthetic, urology and nephrology, rare diseases
Continuous innovation for better insight
Our suite of proprietary solutions includes
innovative advanced analytics
data integration (social media, sales data, secondary data etc)
innovative data collection and quality control solutions
Ad Hoc or Syndicated
There are many good reasons for considering a syndicated performance tracking project: to avoid over researching small target population, to maximize value for money, to minimize pharmacovigilance process. We are happy to discuss the option
Our strength in monitoring brand performance stems from years of investing in people, advanced methods, and infrastructure, and in establishing a network of local partners for high quality data collection.
TRIAL & USAGE
Awareness and adoption
Rx drivers and barriers
PATIENT CHART RECORD
Structural equation modeling™
Time series analysis
Integration of secondary data
Integration of social media listening
Brand equity analysis
Identifying the relevant predictive and actionable parameters
Bridging knowledge gaps
Refining the marketing strategy