Performance Trackers

by APLUSA

SuccessTrack™ is APLUSA’s global performance tracking solution for your pre- and post-launch products. It combines our real-world patient data approach with traditional perceptual measurement.

Marketers, research executives, finance leads, and senior executives use APLUSA’s SuccessTrack to make key decisions that get their product to the right patient at the right time.

SuccessTrack™ is a powerful tool for monitoring product performance and market share. Its use is adapted to meet the needs of your brand, whether you require full, in-depth market surveillance or you need to fill in missing information in your brand plan.

Our unique approach integrates real-word anonymized patient data from physicians with traditional perceptual tracking to provide an accurate view of physicians’ decision-making process that cannot be matched by studies focusing solely on stated behavior.

Some of our performance trackers also now exist as Syndicated Solutions

Performance
Trackers by APLUSA

SuccessTrack™ is APLUSA’s global performance tracking solution for your pre- and post-launch products. It combines our real-world patient data approach with traditional perceptual measurement.

Marketers, research executives, finance leads, and senior executives use APLUSA’s SuccessTrack to make key decisions that get their product to the right patient at the right time.

SuccessTrack™ is a powerful tool for monitoring product performance and market share. Its use is adapted to meet the needs of your brand, whether you require full, in-depth market surveillance or you need to fill in missing information in your brand plan.

Our unique approach integrates real-word anonymized patient data from physicians with traditional perceptual tracking to provide an accurate view of physicians’ decision-making process that cannot be matched by studies focusing solely on stated behavior.

Our multi-faceted analysis shows how brand shares develop in your target market, including:

Penetration of total market vs dynamic market
Shares by line of therapy
Shares by patient type
Insights on how brands are used, including evolutions in treatment modalities and patient profiles over time, including split per indication
Shares by physicians’ specialty or segment

With the combination of perception questions and real-world treatment data, AplusA’s SuccessTrack identifies the key characteristics that have been proven to contribute to more positive prescribing behavior, including:

Awareness and adoption
Message recall
Prescription drivers and barriers
Brand image

Our multi-faceted analysis shows how brand shares develop in your target market, including:

Penetration of total market vs dynamic market
Shares by line of therapy
Shares by patient type
Insights on how brands are used, including evolutions in treatment modalities and patient profiles over time, including split per indication
Shares by physicians’ specialty or segment

With the combination of perception questions and real-world treatment data, AplusA’s SuccessTrack identifies the key characteristics that have been proven to contribute to more positive prescribing behavior, including:

Awareness and adoption
Message recall
Prescription drivers and barriers
Brand image

Don’t take our word for it….

SuccessTrack has a 30-year track record of revealing hidden market challenges and opportunities, and creating actionable plans to drive brand performance.