{"id":811,"date":"2018-03-14T14:08:00","date_gmt":"2018-03-14T13:08:00","guid":{"rendered":"https:\/\/aplusa.local\/?p=811"},"modified":"2025-10-20T16:48:54","modified_gmt":"2025-10-20T14:48:54","slug":"new-aplusa-digital-case-study-psp","status":"publish","type":"post","link":"https:\/\/www.aplusaresearch.com\/fr\/perspectives\/new-aplusa-digital-case-study-psp\/","title":{"rendered":"Nouvelle \u00e9tude de cas APLUSA Digital : PSP"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Pourquoi travailler avec AplusA digital ?<\/h2>\n\n\n\n<p>Nous sommes experts dans la recherche sur les soins de sant\u00e9 avec les patients et les m\u00e9decins et dans les domaines m\u00e9dicaux complexes.<\/p>\n\n\n\n<p>Nous sommes en mesure de combiner les comportements en ligne et hors ligne, et de fournir ainsi des actifs num\u00e9riques de qualit\u00e9 sup\u00e9rieure qui fonctionnent dans les deux mondes.<\/p>\n\n\n\n<p>Xp : Nous pouvons approfondir l'UX, le CX et l'IA gr\u00e2ce \u00e0 nos approches E-thnographiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de cas n\u00b0 1 : \u00e9laboration d'un programme efficace de soutien aux patients atteints de PSP<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n\n\n<p>La soci\u00e9t\u00e9 pharmaceutique cliente avait tent\u00e9 de d\u00e9velopper un PSP, mais sans grand succ\u00e8s. Le site web et l'application ont \u00e9t\u00e9 peu adopt\u00e9s. Les m\u00e9decins et les patients n'ont pas interagi avec le site et, apr\u00e8s une campagne de recrutement et d'incitation, les participants ne sont pas revenus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objectif<\/h3>\n\n\n\n<p>Comprendre le parcours complet du patient et le cheminement du traitement et appliquer les enseignements au site web\/\u00e0 l'application afin d'ENGAGER toutes les parties prenantes.<\/p>\n\n\n\n<p>Suivre et observer les utilisateurs, leur navigation, leurs interactions, leurs besoins et comprendre l'influence et les interactions entre les comportements en ligne et hors ligne. Tester de nouveaux concepts \u00e0 la suite de l'examen de la premi\u00e8re \u00e9tape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sortie<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parcours du patient - profils des utilisateurs - comportements en ligne\/hors ligne<\/li>\n\n\n\n<li>Blocs de navigation identifi\u00e9s - KPIs rapport\u00e9s et analys\u00e9s<\/li>\n\n\n\n<li>Identification des besoins des utilisateurs et de la mani\u00e8re dont ils peuvent \u00eatre pris en compte dans la PSP<\/li>\n\n\n\n<li>Point de contact - compr\u00e9hension des facteurs d'interception et d'engagement<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Application<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"113\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/capture-decran-2018-09-24-a-16.30.16-1024x113.avif\" class=\"wp-image-815\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/capture-decran-2018-09-24-a-16.30.16-1024x113.avif 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/capture-decran-2018-09-24-a-16.30.16-300x33.avif 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/capture-decran-2018-09-24-a-16.30.16-768x85.avif 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/capture-decran-2018-09-24-a-16.30.16-1536x170.avif 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/capture-decran-2018-09-24-a-16.30.16.avif 1830w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/new-aplusa-digital-case-study-psp-2-1024x768.webp\" class=\"wp-image-816\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/new-aplusa-digital-case-study-psp-2-1024x768.webp 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/new-aplusa-digital-case-study-psp-2-300x225.webp 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/new-aplusa-digital-case-study-psp-2-768x576.webp 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2025\/05\/new-aplusa-digital-case-study-psp-2.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Why work with AplusA digital? We are experts in healthcare research with patients and doctors and in complex medical areas. We are able to combine both online and offline behaviours, thus delivering superior digital assets that work in the two worlds. Xp : We can dive deeper in UX, CX and IA with our E-thnographic [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[82],"tags":[],"class_list":{"0":"post-811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-cases"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/comments?post=811"}],"version-history":[{"count":0,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media\/7316"}],"wp:attachment":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media?parent=811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/categories?post=811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/tags?post=811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}