{"id":549,"date":"2020-09-09T16:04:00","date_gmt":"2020-09-09T14:04:00","guid":{"rendered":"https:\/\/aplusa.local\/?p=549"},"modified":"2026-02-03T17:25:30","modified_gmt":"2026-02-03T16:25:30","slug":"social-media-insights-asco-2020-part-2","status":"publish","type":"post","link":"https:\/\/www.aplusaresearch.com\/fr\/perspectives\/social-media-insights-asco-2020-part-2\/","title":{"rendered":"Perspectives des m\u00e9dias sociaux : ASCO 2020 Partie 2"},"content":{"rendered":"

La r\u00e9union annuelle de l'American Society of Oncologists (ASCO) est un \u00e9v\u00e9nement majeur du calendrier mondial de l'oncologie qui s'adresse aux professionnels de l'oncologie, aux d\u00e9fenseurs des patients, aux repr\u00e9sentants de l'industrie et aux principaux m\u00e9dias du monde entier.<\/p>\n\n\n\n

L'\u00e9v\u00e9nement de cette ann\u00e9e est enti\u00e8rement virtuel et a \u00e9t\u00e9 divis\u00e9 en deux sessions. Le programme scientifique de la premi\u00e8re partie de l'ASCO<\/a>et la partie 2, le programme \u00e9ducatif.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Les m\u00e9dias sociaux \u00e0 la lumi\u00e8re de l'ASCO 20 - 2e partie<\/h2>\n\n\n\n

Nous avons analys\u00e9 les conversations sur les m\u00e9dias sociaux concernant la deuxi\u00e8me partie de la conf\u00e9rence virtuelle ASCO 2020. Vous trouverez ci-dessous les principaux enseignements tir\u00e9s de la partie \u00e9ducative de la conf\u00e9rence.<\/p>\n\n\n\n

Partage de la voix - Types de cancer<\/p>\n\n\n\n

    \n
  • 25% - Cancer du sein<\/li>\n\n\n\n
  • 23% - Cancer du poumon<\/li>\n\n\n\n
  • 20% Cancer de la prostate<\/li>\n<\/ul>\n\n\n\n

    Principaux th\u00e8mes abord\u00e9s<\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Types d'utilisateurs<\/h3>\n\n\n\n

    Les types d'utilisateurs qui ont publi\u00e9 des messages sur la deuxi\u00e8me partie de l'ASCO sur Twitter \u00e9taient principalement des professionnels de la sant\u00e9 (75%), suivis par des organisations (25%). Les entreprises pharmaceutiques \u00e9taient manifestement absentes de la conversation num\u00e9rique entourant cet \u00e9v\u00e9nement, ce qui pourrait \u00eatre consid\u00e9r\u00e9 comme une occasion manqu\u00e9e de prendre part \u00e0 des conversations cl\u00e9s avec d'autres acteurs de l'industrie.<\/p>","protected":false},"excerpt":{"rendered":"

    The American Society of Oncologists (ASCO) annual meeting is a major fixture in the global oncology calendar aimed at oncology professionals, patient advocates, industry representatives, and major media outlets worldwide. This year’s event is entirely virtual and was split into two sessions. ASCO part 1 featured the scientific program, and part 2 the educational program. […]<\/p>\n","protected":false},"author":4,"featured_media":7323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Explore social media insights from ASCO 2020 Part 2: who joined the conversation, top cancer topics, and missed pharma opportunities.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[80],"tags":[],"class_list":{"0":"post-549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-views"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":0,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media\/7323"}],"wp:attachment":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media?parent=549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/categories?post=549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/tags?post=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}