{"id":511,"date":"2021-01-29T11:51:00","date_gmt":"2021-01-29T10:51:00","guid":{"rendered":"https:\/\/aplusa.local\/?p=511"},"modified":"2026-02-04T09:54:33","modified_gmt":"2026-02-04T08:54:33","slug":"how-can-you-benefit-from-new-market-opportunities-in-otc-after-the-shock-of-covid-19","status":"publish","type":"post","link":"https:\/\/www.aplusaresearch.com\/fr\/perspectives\/how-can-you-benefit-from-new-market-opportunities-in-otc-after-the-shock-of-covid-19\/","title":{"rendered":"Comment profiter des nouvelles opportunit\u00e9s de march\u00e9 dans le domaine de l'OTC apr\u00e8s le choc du Covid-19 ?"},"content":{"rendered":"<p>Tous nos pays ont mis en place des mesures sanitaires pour enrayer la pand\u00e9mie mondiale de Covid-19 : confinement, distanciation sociale, lavage fr\u00e9quent des mains, masques...<\/p>\n\n\n\n<p>Ces nouvelles habitudes ont eu un impact direct sur les maladies virales et ont potentiellement modifi\u00e9 le d\u00e9veloppement de certains segments de l'OTC (digestif, respiratoire...).<\/p>\n\n\n\n<p>Ils ont \u00e9galement offert plus d'espace aux nouveaux march\u00e9s OTC (compl\u00e9ments alimentaires, immunit\u00e9).<\/p>\n\n\n\n<p>En tant qu'experts en \u00e9tudes de march\u00e9 dans le domaine de la sant\u00e9, nous - chez APLUSA - contribuons \u00e0 l'adaptabilit\u00e9 de votre march\u00e9. Nous proposons ensuite une double m\u00e9thodologie :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Assurer \u00e0 vos produits OTC un niveau \u00e9lev\u00e9 de r\u00e9f\u00e9rencement dans les pharmacies de d\u00e9tail, les drogueries et les magasins d'aliments naturels, ainsi qu'une pression dynamique de la part des pharmaciens :<\/h2>\n\n\n\n<p>Nous menons des entretiens qualitatifs approfondis avec des pharmaciens.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apprendre \u00e0 conna\u00eetre leur comportement par rapport au segment de march\u00e9,<\/li>\n\n\n\n<li>Comprendre l'\u00e9volution de la demande des consommateurs,<\/li>\n\n\n\n<li>Identifier les crit\u00e8res de choix pour r\u00e9f\u00e9rencer un produit plut\u00f4t qu'un autre,<\/li>\n\n\n\n<li>Obtenir des informations sur le type de consommateurs int\u00e9ress\u00e9s ainsi que sur les consommateurs potentiels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Surmonter les obstacles, s'orienter de plus en plus vers les besoins des consommateurs pour (re)d\u00e9velopper les ventes.<\/h2>\n\n\n\n<p>Nous r\u00e9alisons des enqu\u00eates quantitatives aupr\u00e8s d'un large \u00e9chantillon de consommateurs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantifier l'\u00e9volution des comportements et de la demande des consommateurs,<\/li>\n\n\n\n<li>Construire la nouvelle \u00e9chelle d'adoption,<\/li>\n\n\n\n<li>Analyse de l'\u00e9volution des crit\u00e8res de choix lors de cette situation \u00e9pid\u00e9mique,<\/li>\n\n\n\n<li>Mise \u00e0 jour de l'image de marque et satisfaction.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>All of our countries implemented sanitary measures for stopping the global Covid-19 pandemic: lockdown, social distancing, frequent handwashing, masks\u2026\u200b These new habits had a direct impact on viral diseases and potentially changed the development of some OTC segments (digestive, respiratory\u2026). They also offered more space to new OTC markets (food supplementation, immunity). As experts in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Discover how Covid-19 reshaped OTC markets. APLUSA delivers expert healthcare market research to boost pharmacy referencing and consumer adoption.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[80],"tags":[],"class_list":{"0":"post-511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-views"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":0,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media\/7491"}],"wp:attachment":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}