{"id":171,"date":"2023-02-28T14:23:00","date_gmt":"2023-02-28T13:23:00","guid":{"rendered":"https:\/\/aplusa.local\/?p=171"},"modified":"2026-02-03T17:19:42","modified_gmt":"2026-02-03T16:19:42","slug":"social-media-impact-of-ash-2022","status":"publish","type":"post","link":"https:\/\/www.aplusaresearch.com\/fr\/perspectives\/social-media-impact-of-ash-2022\/","title":{"rendered":"Impact de l'ASH 2022 sur les m\u00e9dias sociaux"},"content":{"rendered":"<p>La 64e r\u00e9union annuelle et exposition de l'ASH s'est tenue du 10 au 13 d\u00e9cembre 2022 \u00e0 la Nouvelle-Orl\u00e9ans.<\/p>\n\n\n\n<p>ette ann\u00e9e, l'\u00e9v\u00e9nement s'est d\u00e9roul\u00e9 principalement en personne, avec des retransmissions virtuelles. Comme l'ann\u00e9e derni\u00e8re, APLUSA a expos\u00e9 en personne avec un stand physique. Avec cette analyse des m\u00e9dias sociaux, nous \u00e9valuerons l'impact de la conf\u00e9rence en ligne :<\/p>\n\n\n\n<p><strong>Du point de vue des HCP :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conditions les plus discut\u00e9es pendant la p\u00e9riode d'\u00e9coute<\/li>\n\n\n\n<li>Messages ayant g\u00e9n\u00e9r\u00e9 le plus d'engagement<\/li>\n\n\n\n<li>Essais cl\u00e9s mentionn\u00e9s<\/li>\n\n\n\n<li>Une plong\u00e9e en profondeur dans les principaux d\u00e9veloppements pr\u00e9sent\u00e9s lors de la conf\u00e9rence<\/li>\n<\/ul>\n\n\n\n<p><strong>Du point de vue des entreprises pharmaceutiques :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les principales entreprises pharmaceutiques (en termes d'engagement et de mentions) et l'impact de leur communication en ligne<\/li>\n\n\n\n<li>Aper\u00e7u de ce qui a \u00e9t\u00e9 communiqu\u00e9 par l'entreprise pharmaceutique la plus importante<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Champ d'application<\/h2>\n\n\n\n<p>L'analyse porte sur les mentions provenant du monde entier*.<\/p>\n\n\n\n<p>Au total, 52 000 mentions ont \u00e9t\u00e9 enregistr\u00e9es pendant la p\u00e9riode d'\u00e9coute, du 26 novembre 2022 au 27 d\u00e9cembre 2022 (deux semaines avant et apr\u00e8s la conf\u00e9rence).<br>Toutes les mentions proviennent de Twitter et un total de 11 000 auteurs uniques a \u00e9t\u00e9 identifi\u00e9.<\/p>\n\n\n\n<p class=\"is-style-text-annotation\">*#ash22 OR #ash2022 OR #ASHTrainee OR #ASHkudos OR #ASHRunWalk OR #ASHaiku<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-6-1.webp\" class=\"wp-image-398\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-6-1.webp 940w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-6-1-300x251.webp 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-6-1-768x644.webp 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">L'accent mis sur les prestataires de soins de sant\u00e9<\/h2>\n\n\n\n<p>Il y a eu une augmentation de 16% des mentions de HCP par rapport \u00e0 l'ann\u00e9e derni\u00e8re. Comme d'habitude, le pic des conversations a eu lieu pendant la conf\u00e9rence, repr\u00e9sentant 72% des mentions enregistr\u00e9es pendant la p\u00e9riode d'\u00e9coute.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Volume des conversations<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-16-1024x409.webp\" class=\"wp-image-400\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-16-1024x409.webp 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-16-300x120.webp 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-16-768x307.webp 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-16-1536x613.webp 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-16.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Top posts<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"630\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-23-2023-04-07-05-2084-pm-1024x630.avif\" class=\"wp-image-401\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-23-2023-04-07-05-2084-pm-1024x630.avif 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-23-2023-04-07-05-2084-pm-300x185.avif 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-23-2023-04-07-05-2084-pm-768x473.avif 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-23-2023-04-07-05-2084-pm.avif 1217w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>L'article le plus appr\u00e9ci\u00e9, celui de l'influent docteur Vincent Rajkumar, \u00e9tait un r\u00e9sum\u00e9 des derniers d\u00e9veloppements dans le traitement du cancer, tels qu'ils ont \u00e9t\u00e9 vus lors de la conf\u00e9rence.<\/p>\n\n\n\n<p>Le plus retweet\u00e9 : L'h\u00e9matologue Ajay Major a partag\u00e9 les r\u00e9sultats de l'essai NEUTRODIET avec des implications importantes sur la qualit\u00e9 de vie des patients.<\/p>\n\n\n\n<p>La r\u00e9ponse la plus fr\u00e9quente : un message d'un futur professionnel de la sant\u00e9 ayant re\u00e7u une distinction lors de la conf\u00e9rence a suscit\u00e9 un engagement sous la forme de messages de f\u00e9licitations de la part d'autres professionnels de la sant\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top hashtags<\/h3>\n\n\n\n<p>Le hashtag le plus populaire \u00e9tait #mmsm (m\u00e9dias sociaux sur le my\u00e9lome multiple).<\/p>\n\n\n\n<p>\u00c0 noter \u00e9galement, l'utilisation des hashtags #imfash22 signifiant la pr\u00e9sence des membres de la Fondation internationale du my\u00e9lome au congr\u00e8s.<\/p>\n\n\n\n<p>Le hashtag officiel #ash22 a \u00e9t\u00e9 le plus utilis\u00e9 avec la variante #ash2022 en deuxi\u00e8me position. A noter l'utilisation de hashtags sp\u00e9cifiques tels que #ashkudos et #ashtrainee correspondant \u00e0 des \u00e9v\u00e9nements organis\u00e9s par l'ASH pendant la conf\u00e9rence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"380\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-23-2023-04-11-09-3669-pm.webp\" class=\"wp-image-402\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-23-2023-04-11-09-3669-pm.webp 377w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-23-2023-04-11-09-3669-pm-298x300.webp 298w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-23-2023-04-11-09-3669-pm-150x150.webp 150w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Part de voix (SOV) des conditions m\u00e9dicales les plus discut\u00e9es (# de mentions)<\/h3>\n\n\n\n<p>Le my\u00e9lome multiple, la leuc\u00e9mie my\u00e9lo\u00efde aigu\u00eb et le lymphome diffus \u00e0 grandes cellules B ont domin\u00e9 les discussions en ligne.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-17-1024x576.webp\" class=\"wp-image-403\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-17-1024x576.webp 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-17-300x169.webp 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-17-768x432.webp 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-17-1536x864.webp 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-17.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">SOV des essais cliniques les plus discut\u00e9s (# de mentions)<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Focus sur le my\u00e9lome multiple<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Volume des mentions<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"144\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-10.webp\" class=\"wp-image-404\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-10.webp 576w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-10-300x75.webp 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Les r\u00e9sultats encourageants des essais (iStopMM, GEM-CESAR et ASCENT) ax\u00e9s sur les pr\u00e9curseurs du my\u00e9lome multiple SMM et MGU ont \u00e9t\u00e9 pr\u00e9sent\u00e9s.<\/p>\n\n\n\n<p>Par ailleurs, les anticorps bisp\u00e9cifiques ont \u00e9t\u00e9 mis \u00e0 l'honneur, le talquetamab, l'elranatamab et le cevostamab suscitant l'int\u00e9r\u00eat (voir focus plus loin dans ce document).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sujets de discussion (type de traitement)<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"225\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-02-12-4910-am.webp\" class=\"wp-image-405\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-02-12-4910-am.webp 497w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-02-12-4910-am-300x136.webp 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"459\" height=\"258\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/nuage-de-mot.webp\" class=\"wp-image-406\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/nuage-de-mot.webp 459w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/nuage-de-mot-300x169.webp 300w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Essais cliniques les plus mentionn\u00e9s dans le MM<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"295\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/most-mentioned-clinical-t.webp\" class=\"wp-image-407\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/most-mentioned-clinical-t.webp 526w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/most-mentioned-clinical-t-300x168.webp 300w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Mol\u00e9cules les plus mentionn\u00e9es dans le MM<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"183\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-11.webp\" class=\"wp-image-408\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-11.webp 732w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-11-300x75.webp 300w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Principaux messages des professionnels de la sant\u00e9 par engagement<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"483\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/top-posts-hcps.webp\" class=\"wp-image-409\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/top-posts-hcps.webp 860w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/top-posts-hcps-300x168.webp 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/top-posts-hcps-768x431.webp 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Essai clinique le plus cit\u00e9 : iStopMM<\/h3>\n\n\n\n<p>L'essai iStopMM (Iceland Screen, Treats, or Prevents Multiple Myeloma) est d\u00e9crit comme la plus grande \u00e9tude scientifique men\u00e9e en Islande. Les mises \u00e0 jour de cet essai ont suscit\u00e9 l'int\u00e9r\u00eat et l'enthousiasme des professionnels de la sant\u00e9, qui ont estim\u00e9 qu'elles modifiaient leur pratique. Le r\u00e9sum\u00e9 \"Predicting the Need for Upfront Bone Marrow\" s'est particuli\u00e8rement distingu\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"496\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-12.webp\" class=\"wp-image-411\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-12.webp 592w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-12-300x251.webp 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"561\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-14-1.webp\" class=\"wp-image-412\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-14-1.webp 316w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-14-1-169x300.webp 169w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-15-1024x256.webp\" class=\"wp-image-410\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-15-1024x256.webp 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-15-300x75.webp 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-15-768x192.webp 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-15-1536x384.webp 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-15.webp 1584w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Focus sur les d\u00e9veloppements d'anticorps bisp\u00e9cifiques dans le my\u00e9lome multiple<\/h3>\n\n\n\n<p>Les bisp\u00e9cifiques non cibl\u00e9s sur le BCMA sont mis en \u00e9vidence, ce qui constitue un autre ensemble d'outils potentiels pour lutter contre le my\u00e9lome multiple.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-30-55-7275-am-1024x481.avif\" class=\"wp-image-413\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-30-55-7275-am-1024x481.avif 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-30-55-7275-am-300x141.avif 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-30-55-7275-am-768x360.avif 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-30-55-7275-am-1536x721.avif 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-30-55-7275-am.avif 1905w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Focus sur les d\u00e9veloppements CAR-T dans le my\u00e9lome multiple<\/h3>\n\n\n\n<p>Bien que les d\u00e9veloppements significatifs concernant les th\u00e9rapies CAR-T aient \u00e9t\u00e9 globalement peu nombreux, les r\u00e9sultats des \u00e9tudes FasTCAR et KarMMa se sont distingu\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-33-42-1286-am-1024x471.avif\" class=\"wp-image-414\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-33-42-1286-am-1024x471.avif 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-33-42-1286-am-300x138.avif 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-33-42-1286-am-768x353.avif 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-33-42-1286-am-1536x707.avif 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-33-42-1286-am.avif 1874w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Focus sur les entreprises pharmaceutiques<\/h2>\n\n\n\n<p>Liste curat\u00e9e : poign\u00e9es twitter des entreprises pharmaceutiques qui ont \u00e9t\u00e9 analys\u00e9es lors de l'ASH 2022<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-35-33-3686-am-1024x505.avif\" class=\"wp-image-415\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-35-33-3686-am-1024x505.avif 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-35-33-3686-am-300x148.avif 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-35-33-3686-am-768x379.avif 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-35-33-3686-am-1536x758.avif 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-35-33-3686-am.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Volume de mentions heures suppl\u00e9mentaires<\/h3>\n\n\n\n<p>Il y a eu un total de 267 mentions au cours de la p\u00e9riode d'\u00e9coute, ce qui repr\u00e9sente une baisse importante par rapport aux 421 mentions de l'ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Volume de mentions sur les heures suppl\u00e9mentaires ASH 2022 : entreprises pharmaceutiques<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-46-00-0333-am-1024x372.avif\" class=\"wp-image-416\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-46-00-0333-am-1024x372.avif 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-46-00-0333-am-300x109.avif 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-46-00-0333-am-768x279.avif 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-46-00-0333-am-1536x558.avif 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-46-00-0333-am.avif 1829w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Il convient de noter que cinq des entreprises pharmaceutiques s\u00e9lectionn\u00e9es pour cette analyse n'ont pas tweet\u00e9 depuis novembre 2022. Cela correspond au probl\u00e8me de Lilly qui s'est pos\u00e9 apr\u00e8s l'acquisition de Twitter par Elon Musk en octobre 2022. Cela a tr\u00e8s probablement contribu\u00e9, du moins en partie, \u00e0 la forte diminution des mentions cette ann\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"325\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-49-30-5463-am.webp\" class=\"wp-image-417\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-49-30-5463-am.webp 545w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-49-30-5463-am-300x179.webp 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/figure>\n\n\n\n<p class=\"is-style-text-annotation\">*La \"port\u00e9e\" est un nombre attribu\u00e9 \u00e0 un \u00e9l\u00e9ment de contenu qui est con\u00e7u pour estimer combien de personnes diff\u00e9rentes sont susceptibles d'avoir vu ce contenu, en prenant en compte des param\u00e8tres tels que les retweets, les r\u00e9ponses, les suiveurs des retweets et les suiveurs de l'auteur.<\/p>\n\n\n\n<p class=\"is-style-text-annotation\">** Le nombre d'impressions est une mesure qui ne s'applique qu'\u00e0 Twitter et qui indique le nombre potentiel de fois qu'un tweet a \u00e9t\u00e9 vu. \"Le nombre total d'impressions est la somme des abonn\u00e9s de l'auteur du tweet et des abonn\u00e9s des auteurs qui le retweetent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les posts les plus engageants<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"447\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-18.webp\" class=\"wp-image-418\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-18.webp 796w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-18-300x168.webp 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/sans-titre-18-768x431.webp 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Soci\u00e9t\u00e9s pharmaceutiques les plus cit\u00e9es<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"336\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-52-53-1083-am.webp\" class=\"wp-image-419\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-52-53-1083-am.webp 629w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-52-53-1083-am-300x160.webp 300w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Les entreprises pharmaceutiques les plus engag\u00e9es<\/h3>\n\n\n\n<p>Janssen arrive en t\u00eate des entreprises en termes de volume de mentions. Incyte affiche de solides performances en termes d'engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les 10 premi\u00e8res entreprises pharmaceutiques en volume<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"389\" height=\"328\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-54-50-8734-am.webp\" class=\"wp-image-420\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-54-50-8734-am.webp 389w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-54-50-8734-am-300x253.webp 300w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"631\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-55-47-7509-am.webp\" class=\"wp-image-421\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-55-47-7509-am.webp 546w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-55-47-7509-am-260x300.webp 260w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Classement des principales entreprises pharmaceutiques en fonction de leur impact*<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-58-28-7712-am-1024x448.avif\" class=\"wp-image-422\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-58-28-7712-am-1024x448.avif 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-58-28-7712-am-300x131.avif 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-58-28-7712-am-768x336.avif 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-58-28-7712-am-1536x671.avif 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-09-58-28-7712-am.avif 1695w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pfizer a \u00e9t\u00e9 la premi\u00e8re entreprise pharmaceutique en termes d'impact.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Top pharma company by impact : Incyte<\/h4>\n\n\n\n<p>Malgr\u00e9 une pr\u00e9sence plus limit\u00e9e sur les m\u00e9dias sociaux lors de l'ASH2022, Incyte a b\u00e9n\u00e9fici\u00e9 d'un engagement nettement plus important sur le contenu publi\u00e9. Cet engagement a \u00e9t\u00e9 principalement aliment\u00e9 par l'annonce de l'INCA033989 d'Incyte, un nouvel anticorps monoclonal ciblant la calr\u00e9ticuline mutante (CALR), pour un traitement potentiel de la my\u00e9lofibrose et de la thrombocyt\u00e9mie essentielle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-10-00-09-7845-am-1024x333.avif\" class=\"wp-image-423\" srcset=\"https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-10-00-09-7845-am-1024x333.avif 1024w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-10-00-09-7845-am-300x98.avif 300w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-10-00-09-7845-am-768x250.avif 768w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-10-00-09-7845-am-1536x500.avif 1536w, https:\/\/www.aplusaresearch.com\/wp-content\/uploads\/2023\/02\/image-png-feb-24-2023-10-00-09-7845-am.avif 1857w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>The 64th ASH annual meeting and exposition took place on December 10-13, 2022 in New Orleans. his year\u2019s event was primarily an in-person event with virtual broadcasts available. Like last year, APLUSA exhibited in person with a physical booth. With this social media analysis, we will be assessing the impact of the conference online: From [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Explore insights from ASH 2022: HCP conversations, top trials, key diseases, and pharma engagement from 52K Twitter mentions worldwide.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[80],"tags":[],"class_list":{"0":"post-171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-views"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":0,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media\/399"}],"wp:attachment":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}