{"id":136,"date":"2023-07-20T15:15:00","date_gmt":"2023-07-20T13:15:00","guid":{"rendered":"https:\/\/aplusa.local\/?p=136"},"modified":"2026-02-03T17:18:20","modified_gmt":"2026-02-03T16:18:20","slug":"social-media-impact-of-the-eha-2023-hybrid-congress","status":"publish","type":"post","link":"https:\/\/www.aplusaresearch.com\/fr\/perspectives\/social-media-impact-of-the-eha-2023-hybrid-congress\/","title":{"rendered":"Impact des m\u00e9dias sociaux sur le congr\u00e8s hybride de l'EHA 2023"},"content":{"rendered":"

Le congr\u00e8s hybride EHA2023 (European Hematogoly Association) s'est d\u00e9roul\u00e9 du 8 au 15 juin 2023 \u00e0 Francfort, en Allemagne.<\/p>\n\n\n\n

Cette ann\u00e9e, l'\u00e9v\u00e9nement s'est d\u00e9roul\u00e9 principalement en personne, avec des retransmissions virtuelles.<\/p>\n\n\n\n

Le programme en un coup d'\u0153il est disponible ici. Cette analyse des m\u00e9dias sociaux nous permettra d'\u00e9valuer l'impact du congr\u00e8s en ligne.<\/p>\n\n\n\n

Champ d'application<\/h2>\n\n\n\n

L'analyse porte sur les mentions provenant du monde entier*.<\/p>\n\n\n\n

Il y a eu un total de 7K mentions enregistr\u00e9es pendant la p\u00e9riode d'\u00e9coute du 1er juin 2023 au 25 juin 2023 (une semaine avant et deux semaines apr\u00e8s la conf\u00e9rence).<\/p>\n\n\n\n

Toutes les mentions proviennent de Twitter.<\/p>\n\n\n\n

Au total, 2 000 auteurs uniques ont \u00e9t\u00e9 identifi\u00e9s.<\/p>\n\n\n\n

*#eha23 OR #eha2023 OR (eha NEAR\/2 (2023 OR 23))<\/p>\n\n\n\n

M\u00e9thodologie<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Volume des conversations<\/h2>\n\n\n\n

Le volume global des mentions a diminu\u00e9 de 17% par rapport \u00e0 l'ann\u00e9e derni\u00e8re. La plupart des mentions ont eu lieu pendant le congr\u00e8s, avec un pic le 9 juin.<\/p>\n\n\n\n

Volume de mentions sur les heures suppl\u00e9mentaires EHA 2023 : HCP<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Top hashtags<\/h2>\n\n\n\n

Le hashtag le plus populaire \u00e9tait #mmsm (m\u00e9dias sociaux sur le my\u00e9lome multiple).<\/p>\n\n\n\n

\u00c0 noter \u00e9galement, l'utilisation des hashtags #youngeha r\u00e9serv\u00e9s aux membres juniors de l'EHA.<\/p>\n\n\n\n

Le hashtag officiel #eha2023 a \u00e9t\u00e9 le plus utilis\u00e9, la variante #eha23 arrivant en deuxi\u00e8me position.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Part de voix (SOV) des affections m\u00e9dicales les plus discut\u00e9es<\/h2>\n\n\n\n

(# de mentions) : la leuc\u00e9mie my\u00e9lo\u00efde aigu\u00eb, le my\u00e9lome multiple et les syndromes my\u00e9lodysplasiques ont domin\u00e9 les discussions en ligne.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Focus sur le my\u00e9lome multiple<\/h2>\n\n\n\n

Globalement, les anticorps bisp\u00e9cifiques elranatamab et talquetamab ont occup\u00e9 le devant de la sc\u00e8ne en ligne au cours du #eha23, les r\u00e9sultats de MagnetisMM-3 \u00e9tant particuli\u00e8rement cit\u00e9s.<\/p>\n\n\n\n

Stimul\u00e9es par les r\u00e9sultats de CARTITUTE-4 et les r\u00e9sultats suppl\u00e9mentaires de CARTITUDE-1, les th\u00e9rapies CAR-T ont \u00e9galement suscit\u00e9 un vif int\u00e9r\u00eat, le cilta-cel \u00e9tant la mol\u00e9cule la plus mentionn\u00e9e.<\/p>\n\n\n\n

Sujets de discussion (type de traitement)<\/h3>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Volume des mentions<\/h3>\n\n\n\n
\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

The EHA2023 (European Hematogoly Association) Hybrid Congress took place from June 8th to June 15th, 2023, in Frankfurt, Germany. This year\u2019s event was primarily an in-person event with virtual broadcasts available. The program at a glance is available here. With this social media analysis, we will be assessing the impact of the congress online. Scope […]<\/p>\n","protected":false},"author":4,"featured_media":7476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"EHA2023 social media analysis reveals 7K Twitter mentions, key hashtags, and top hematology topics like multiple myeloma and CAR-T therapies.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[80],"tags":[],"class_list":{"0":"post-136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-views"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":0,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media\/7476"}],"wp:attachment":[{"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aplusaresearch.com\/fr\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}