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 I  Call us

AT A GLANCE

 
AplusA's flagship product is SuccessTrack™
A modular approach to high value performance monitoring worldwide
AWARENESS,
TRIAL & USAGE
  • Awareness and adoption

  • Message recall

  • Rx drivers and barriers

  • Emotional drivers

  • Brand image

PATIENT CHART RECORD
  • Brand share

  • Market sizing

  • Patient profile

  • Patient segmentation

  • Treatment modalities

ADVANCED ANALYTICS
  • Attribute fluidity™

  • Tunable Maps™

  • Structural equation modeling™

  • Respondent segmentation

  • Time series analysis

  • Integration of secondary data

  • Integration of social media listening

STRATEGIC INSIGHTS
  • Cross-sectional analysis

  • Cross-franchise analysis

  • Longitudinal analysis 

  • Brand equity analysis

QUALITATIVE INSIGHTS
  • Identifying the relevant predictive and actionable parameters

  • Bridging knowledge gaps

  • Refining the marketing strategy

Innovation: "Something different that has impact"

Scott D.Anthony HBR

Our history speaks for our capacity to think forward and embrace impactful innovative solutions for our clients: 1990 build unique expertise in hospital and specialty markets, 1992 develop real-world data-based insights and syndicated trackers, 1993 ethnography-inspired research with patients, 1995 expand international expertise to 50 emerging markets, 2000 create a division dedicated to patient empowerment, 2005 storytelling and data-visualization, 2008 AER automated extraction, 2012 primary and secondary data integration, 2014 digital solutions and social media listening integration, 2015 neuroscience-based solutions, 2016 ‒ 2018 new series of proprietary advanced analytics solutions.

ADVANCED ANALYTICS
  • StoryOPT

  • Demand studies

  • Segmentation

  • ​Pricing studies

  • ​EMR - Claims data integration

QUALITATIVE
STUDIES
  • Patient empowerment

  • Ethnography-inspired research

  • Co-creative concept test

  • Product positioning

  • Message development

  • Archetypal narrative

  • 360° Reality™

  • Complitraack™

  • Patient journey

  • ADHD

  • AML, DLBCL

  • Biosimilars

  • T2 Diabetes

  • Dry Eye, Glaucoma, Retina Diseases

  • Hemophilia A & B

  • Inflammatory diseases

  • Multiple Myeloma

  • Metastatic RCC

  • Myelofibrosis

DATA
VISUALIZATION
  • e-Daashboard™

  • Mobile dashboard

  • Infographic

  • Storytelling

  • Video

  • Videoscribe

  • Videobook

  • Prezi

INNOVATION
  • StoryOPT

  • Studies for Digital solutions

  • Social media listening

  • Virtual reality, Chatbot

  • Voice control assistance

  • Behavioral economics