PhD, Senior Partner AplusA Bell Falla
Steve is a statistician and consultant specializing in pharmaceutical markets and quantitative marketing research methods. Steve has applied his statistical and software development background to create several original quantitative methods tailored to the needs of pharmaceutical marketers. From 1989—1998, Steve was an Assistant Professor of Marketing at New York University. At NYU, he taught courses on marketing strategy in the undergraduate, MBA, and Executive Education programs. Steve led all advanced quantitative marketing research projects at Bell Falla and is one of the senior methodologists at AABF. Steve has a B.A. from Davidson College, M.S. from Texas A&M University, and an MBA and Ph.D. from Columbia University. Steve has published articles in medical journals and in academic marketing journals. (List of publications and presentations available on request.) Steve has also given presentations at the PMRG Research Institute, AMA Advanced Research Techniques (ART) Forum, and the Sawtooth Software Conference. (List of publications and posters available on request.) Steve is a hands-on project manager who loves innovative methodologies as well as the nuts-and-bolts of marketing research production and reporting.