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Juan Falla

PhD, MBA, Senior Partner AplusA Bell Falla

Juan brings hands-on experience both as a seasoned marketing consultant and marketing manager. Prior to starting Bell, Falla & Associates, Juan was Vice President of Shachtman-Fagan, Inc., a well-established healthcare marketing research company. His industry experience includes marketing management at Pfizer, where, in addition to product responsibilities, Juan led company-wide initiatives in trade policy, company image, and DTC advertising; and Forest Laboratories, where he gained experience working in an entrepreneurial environment and added to his repertoire of therapeutic category experience by marketing the asthma and pain management lines. Juan began his career as a market research analyst with Pfizer, where he developed and managed major product launch studies in a wide range of therapeutic categories. In this position, Juan developed novel methodologies for market segmentation, spearheaded studies to incorporate patient needs in clinical trial design, and introduced new methods for testing journal advertising. Among clients, Juan is recognized for his moderating skills and project leadership. Juan holds an MBA and BA in Marketing from Rutgers University.