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Daniel Guerin

Prescription Department Director

Daniel graduated as a Pharmacist and obtained a MS in Marketing and Communication from ESCP Europe (Paris) in 1994. After a first experience on the client side, he joined A+A in 1997 where he developed experience in communication, qualitative and quantitative researches. After 5 years as Project manager, he created and took the lead of the department dedicated to Prescription Audits in A+A for international clients. He specialized in this area since then. With his dedicated team, he developed a particular expertise in the analysis of correlations between products prescription and patient condition/ previous treatments, but also market sizing and modeling, patient segmentation, … in most therapeutic areas including (but not only…) Oncology, Skin disorders, Diabetes, Multiple sclerosis, Glaucoma, Rheumatoid Arthritis, Antibiotics, AIDS, Thrombosis, Pain Management, Psychiatric disorders…