Business Unit Director
Azure focuses on providing consultative insights through marketing research. She has worked on both the client and supplier side of the industry during her 15 year history in research.
She offers clients experience in both quantitative (leveraging advanced analytics to optimize insight) and qualitative research methods spanning various client groups including patients/consumer, medical professionals, payers and KOLs and across a range of verticals including vaccines, cardiovascular, devices, and CNS. She is a strong researcher who strives to achieve actionable insights on all projects through maximizing her understanding of client’s strategic needs and research objectives.
This understanding translates into thoughtful research design, implementation, and analysis for her clients. Additionally, she offers the ability to balance scoping and designing research projects in terms of the trade- off of necessary depth with pragmatic concerns and identifies implications and recommendations. She received B.A.s from Pennsylvania State University in Economics and Psychology and an M.A. from Columbia University in Quantitative Methods in Social Sciences.